Growth Marketing Manager - Ecommerce focus for US DTC Company (Remote)

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Our client is on a mission to reclaim the backyard!

They create sports and games designed to be more addictive than Fortnite and more engaging than a TikTok feed.
Having built an 8-figure flagship brand, they are now expanding into soccer and pickleball. Their goal is to help 1 million families rediscover the joy of physical play by 2030.

As they scale their marketing team, they need a versatile, data-driven marketer who can jump across multiple areas of the business and make an immediate impact.
This isn’t a specialist hire — it’s a high-agency generalist who has spent time across the key disciplines of e-commerce marketing and can bring that breadth of experience to a rapidly growing team.
Critically, they must be deeply data-focused, comfortable designing and running A/B tests, tracking attribution across new channel launches, and using data to drive every decision.

The Role

This person will operate across multiple marketing functions, bringing proven experience and a data-first, problem-solving mindset to wherever they’re needed most. Key areas of responsibility include:

• Retention & lifecycle marketing — developing and optimising email and SMS flows, campaigns and segmentation strategies to maximise customer lifetime value
• CRO & landing page strategy — planning, building and A/B testing landing pages and on-site experiences to improve conversion rates across key funnels, with a rigorous, data-driven approach to testing
• Data & analytics — analysing marketing performance data across channels, identifying trends and opportunities, and translating data into clear strategic recommendations
• New channel evaluation — supporting the launch and tracking of new platforms (e.g. AppLovin), including setting up proper attribution and incrementality measurement to understand true channel contribution
• Marketing calendar ownership — planning ahead and owning the marketing calendar so the entire team stays aligned on seasonal shifts in buying behaviour, promotional windows, product launches and key dates throughout the year
• Supporting paid and organic marketing efforts with strategic input, campaign planning and cross-functional collaboration
• Identifying gaps, inefficiencies and opportunities across the marketing operation and proactively solving them

Requirements:
• Extensive experience across multiple areas of e-commerce marketing (retention, CRO, analytics, paid, organic)
• Track record of working across successful, high-growth e-commerce brands
• Deeply data-focused — comfortable designing A/B tests, interpreting results with statistical rigour, and making data-backed recommendations
• Understanding of attribution and incrementality measurement, particularly in the context of evaluating new advertising platforms and channels
• Experience owning and managing a marketing calendar, coordinating seasonal strategy and ensuring cross-team visibility on upcoming campaigns and promotions
• High-agency problem solver — someone who sees what needs doing and does it without waiting to be asked
• Comfortable working in a lean team where versatility and ownership are essential
• Excellent communication skills and ability to collaborate cross-functionally
• Experience with key e-commerce tools and platforms (Klaviyo, Shopify, GA4, heatmapping tools, landing page builders, attribution platforms etc.)

Ideal Background

A seasoned e-commerce marketer who has worked across multiple brands and functions. Someone who is obsessively data-driven, thrives in high-growth environments, brings a bias for action, and is ready to roll up their sleeves and help build a best-in-class marketing operation from the ground up.

Benefits:
• Join a lean, 8-figure company at a pivotal scaling moment.
• Direct access to founders and full collaboration with creative direction.
• Opportunity to shape brands in sports and youth culture.
• Work remotely with no time zone restrictions — we’re optimizing for best talent, not location.
• Compensation negotiable for the right fit!