Growth Marketing Manager

We’re looking for a new colleague to join us as our Growth Marketing Manager, owning buyer demand generation and lifecycle marketing across the full customer journey — from first touch to activation, retention, and beyond. In this role, you’ll design and execute campaigns that deliver the right message, to the right audience, at the right time, driving both product usage and revenue impact.

The role is based out of our office in Copenhagen, with flexibility to work from home 1–2 days per week, and some expected travel to our HQ in Vejle for collaboration with central teams and key stakeholders.

If you enjoy mixing creative experimentation with performance-driven execution — and you love seeing your campaigns directly move key funnel metrics — this role is a great fit.

About the role

As our new Growth Marketing Manager, you’ll own lifecycle strategy and multi-channel campaigns across the buyer journey. You’ll design always-on and time-bound campaigns, build automated journeys, and use data to refine targeting, messaging, and channel mix.

You’ll work cross-functionally across the organisation — aligning touchpoints, shaping campaigns, and ensuring customer communication is consistent, personalised, and effective across every stage of the funnel.

Let's dive into your key responsibilities, you will

• Work with sales on buyer lifecycle strategy across acquisition, onboarding, activation, and retention.

• Design and execute multi-channel campaigns (email, in-app, paid, content, events, and more).

• Build and optimise nurture journeys, onboarding flows, and win-back programmes.

• Create campaign briefs, audience segmentation, messaging, and offers.

• Collaborate closely with Content, Design, and RevOps to launch high-quality campaigns end-to-end.

• Run A/B tests across subject lines, offers, creative, channels, and timing.

• Define KPIs and track performance across the funnel with experimentation in mind.

• Partner with RevOps/BI to ensure accurate attribution and reporting.

• Use insights to refine ICPs, messaging, and channel mix.

• Automate lifecycle communications using HubSpot and other tools (dynamic content, triggers, personalisation).

• Identify opportunities for AI-driven improvements in timing, scoring, targeting, and content variants

The need-to-have skills

• 4+ years in Growth Marketing, Demand Generation, or Lifecycle Marketing (B2B, SaaS, or marketplace preferred).

• Proven track record running performance-oriented campaigns that improve funnel metrics.

• Strong experience with marketing automation and CRM tools (HubSpot preferred).

• Comfortable working with data, dashboards, and experimentation frameworks.

• Excellent project management — able to manage multiple campaigns in parallel.

• Strong cross-functional collaboration skills.

• Excellent communication skills and fluency in English, plus if you are also fluent in Danish and/or German.

The nice-to-have skills

• Experience in automotive or related industries.

• Experience with paid channels (search, social, display) or in-product messaging.

• Familiarity with AI tools for ideation, audience building, personalisation, or optimisation.

You will thrive in this role if you

• Enjoy owning campaigns from strategy through execution and optimisation.

• Love using data to guide decisions and test hypotheses.

• Constantly looking for ways to personalise, scale, and improve customer journeys.

• Are energised by experimentation and creative problem-solving.

• Collaborate naturally across marketing, product, and commercial teams.

• Thrive in a fast-moving environment where priorities shift and opportunities evolve quickly.

If you think we could be a match, we can’t wait to hear from you. Hurry up and apply! 

About AutoProff

AutoProff was founded in 2013 by the experienced car dealer Jesper Ratza in Denmark. The aim was to digitalise B2B used car trading, helping car dealers increase sales and improve profits.

in August 2022, AutoScout24, the leading specialised pan-European online car marketplace, acquired a majority stake in AutoProff. The partnership has supported the rapid expansion of AutoProff's solutions across Europe and enables the creation of Europe's first fully integrated C2B-B2B-B2C dealing solution for used cars.

At AutoProff, we specialise in providing online B2B used-car dealing solutions designed to improve the buying and selling experience for professional car dealers and their customers.

With a focus on effective solutions, digitisation and customer service, we are committed to being the home of B2B car dealing for European dealers, including trade-ins cars, retail-ready cars, newer used fleet vehicles and insurance write-offs. 

We are the emerging European leader with more than 150,000 B2B used cars on our online trading platforms annually.