Growth Marketing Manager

Confidential

Boston, Massachusetts, United States permanent

Posted: April 3, 2026

Job Description

· Lead and optimize Entyre’s marketing activities and performance to expand market for Adult Foster Care services.

· Analyze business and marketing data and metrics to identify customer needs, preferences, and market trends in the adult home healthcare sector.

· Apply data and marketing analyses to optimize Entyre’s marketing strategies, target participants requiring adult care support, and develop improved integrated marketing programs.

· Develop marketing growth campaigns using multiple online and offline channels, including Digital Advertising Platforms, Direct Mail, Email, print media, television, and public relations events and webinars.

· Analyze and track performance metrics, ensuring effective budget allocation and maximum return on investment.

· Apply data analytics and business intelligence tools, including Google Ads Manager, Meta Ads Manager, Hubspot Customer Resource Management (CRM), Microsoft Excel/Google Sheets & Slides for analysis, presentation, and reporting needed to support and expand our advertising and marketing strategies.

· Develop, test, and implement innovative customer acquisition strategies, including prioritizing rapid iteration and agility in creative experimentation and campaigns management.

· Collaborate with Entyre’s International Marketing team to tailor strategies for local markets in the U.S. and aligning marketing operations with Entyre’s global business objectives.

· Establish professional and business relationships with external agencies and media partners to drive our marketing efforts toward measurable success.

· May direct or supervise junior marketing personnel.

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