Growth Marketing Lead

This role is for one of the Weekday's clients

Salary range: Rs 3000000 - Rs 4500000 (ie INR 30 - 45 LPA)

Min Experience: 1 years

Location: Mumbai

JobType: full-time

We are looking for a data-driven and execution-focused Growth Marketing Lead to drive scalable user acquisition and revenue growth across digital channels. This role is ideal for someone who thrives in a fast-paced environment, enjoys experimenting with performance campaigns, and has a strong grasp of paid marketing ecosystems.

As a Growth Marketing Lead, you will own end-to-end performance marketing initiatives with a strong focus on inorganic growth strategies. You will play a key role in planning, executing, and optimizing campaigns across platforms like Google Ads and Meta Ads (Facebook & Instagram), ensuring maximum ROI and sustainable growth.

Requirements:
Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads to drive user acquisition, engagement, and conversions.
• Develop and implement inorganic marketing strategies to scale growth through paid channels.
• Continuously monitor campaign performance, analyze data, and identify opportunities to improve key metrics such as CAC, ROAS, CTR, and conversion rates.
• Conduct A/B testing across creatives, copies, audiences, and landing pages to enhance campaign effectiveness.
• Manage budgets efficiently and allocate spend across channels based on performance insights.
• Collaborate with design, content, and product teams to create high-performing ad creatives and landing pages.
• Stay updated with the latest trends, tools, and algorithm changes in performance marketing ecosystems.
• Generate actionable insights through data analysis and present performance reports to stakeholders.
• Identify and experiment with new paid acquisition channels and growth opportunities.

Requirements

• 1–4 years of hands-on experience in performance marketing or growth marketing roles.
• Strong expertise in managing and optimizing campaigns on Google Ads and Meta Ads platforms.
• Proven track record of executing successful inorganic marketing campaigns with measurable outcomes.
• Solid understanding of digital marketing metrics such as CPC, CPA, ROAS, LTV, and funnel optimization.
• Experience with analytics tools such as Google Analytics or similar platforms.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail.
• Excellent communication and collaboration skills.

Preferred Qualifications

• Experience working in startups or high-growth environments.
• Familiarity with marketing automation tools and attribution platforms.
• Basic understanding of SEO and organic growth strategies (a plus but not mandatory).