Growth Marketing Associate

JOB DESCRIPTION: GROWTH MARKETING ASSOCIATE

Sector: Financial Services

Location: Lagos, Nigeria

Reports To: Head, Growth.

ABOUT PAGA

Paga is on a mission to enable one billion Africans and millions of SMEs to pay, preserve hard-earned income, participate in global trade, and purchase goods and services at home and abroad. We have built a multicurrency, cloud-based payments and financial services engine that leverages multiple business services built on the same best-in-class infrastructure to serve the ecosystem through three businesses - Paga Engine (Enterprise B2B - www.pagaengine.com); Paga (Consumer - www.Paga.com); and Doroki (SME Retail - www.doroki.com). Paga has three licenses with the Central Bank of Nigeria – mobile money, international remittance, and a microfinance bank. Paga is headquartered out of the United Kingdom and has operating entities in Nigeria, United States, and Ethiopia. Founded in 2009, Paga now serves millions of users and businesses across Africa and beyond.

ABOUT THE ROLE

We are looking for an ambitious, entrepreneurial and enthusiastic Growth Marketing Associate to join our team and play a vital role in planning, enhancing, implementing, and optimizing our growth strategy.

In this cross-functional role, you will be living at the cross-section of data, creative marketing, consumer experience and strategy. You will lead the formulation and delivery of various consumer campaigns to drive acquisition, engagement, retention, comprehension and loyalty across our products and services.

Success will be having implemented a stand-out, end-to-end customer journey which provides a steady and sustainable stream of new and retained customers. Furthermore, you will be in a position to learn a lot from the broader team and the opportunity to grow your own functional team.

In this role, optimization instincts, product savvy, a creative and an analytical mindset are key to driving growth.

PRIMARY RESPONSIBILITIES

Understand deeply the lifecycle of customers on Paga and identify opportunities for growth and optimization

Conceive and execute on a wide range of content campaigns to drive education 

Investigate and test new channels to communicate with our existing customers

Drive sponsorships and partnerships to create relevant brand awareness and consumer interest

Run marketing campaigns and other growth initiatives end-to-end: design experiments, develop campaign strategy, and drive execution of the campaign through to completion

Collaborate on effective content marketing strategies and maintain a calendar of content distribution around the products - continuously optimize it for

Identify opportunities for increasing paid conversions and potential upselling of existing customers

Identifying common churn factors and optimizing retention strategies through other marketing channels and/or within the product

Work with a cross functional team (Product, Marketing, Sales & Distribution) to establish growth strategies to support Paga’s revenue goals.

Create, manage and experiment with new user acquisition

Partner with our analytics team to measure the impact of each campaign, and develop ways to scale

Perform any other duties as assigned by the General Manager, Growth.

KEY COMPETENCIES

A love of data, ability to analyse a marketing funnel; ability to identify and size different growth opportunities and the various ways to meet them

The ability to think strategically and develop comprehensive, data-driven marketing plans

First-hand experience with integrated digital marketing (social media, SEO, Content, SEM, Mobile, Email)

Excellent analytical and problem-solving skills and an ability to use data to gain insights and drive decisions

Basic knowledge of databases & SQL is a plus

Ability to be flexible and thrive in an environment where there are constrained resources, and product/market fit is just being established

A creative approach

An energetic and willing attitude

Experience working cross-functionally

The ability to synthesize complex ideas into actionable recommendations for senior executives

Initiative

Self- driven and hardworking

Organized

Multitask and manage competing priorities

Detail oriented

Flexibility

KNOWLEDGE AND SKILL REQUIREMENTS

Bachelor’s degree with a minimum of a 2:1 in marketing or in a relevant discipline

Minimum of 6 years of relevant work experience

Communicates tactfully and effectively both verbally and in writing

A strong background in a strategic marketing or product marketing role

Must be a team player and able to work collaboratively with and through others

Good knowledge of Paga products and services

Attention to detail and set high standards

Demonstrated service excellence at a support level

Must have completed the mandatory NYSC

We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on grounds of color, race, nationality, religion, age, ethnic origin, disability, gender, marital status, or sexual orientation in our employment practices.