Growth Manager, Paid Media

About us

Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.

Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more.We're an ambitious team of 130+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.

The role

We're looking for a Paid Media Growth Manager to engage and convert technical teams through paid advertising. You'll own and execute campaigns across Google Ads and LinkedIn - managing budgets, bids, audiences, and creative - with a clear mandate to drive qualified pipeline. This is a hands-on execution role: you'll be in the accounts daily, shipping tests, iterating on what works, and connecting spend directly to revenue. The ideal candidate pairs analytical rigour with a bias for action - someone who's comfortable pulling performance data, spotting what's broken, and fixing it fast.

What you'll do:
• Drive high-intent leads from paid channels to a qualified demo

• Own day-to-day operations across our primary channels - Google Ads and LinkedIn Ads - with scope to expand into ad platforms like X, Reddit, ChatGPT, and more

• Create new campaigns, including ad copy and creative optimization

• Manage and optimise daily budgets and bid strategies

• Segment, target and refine technical audiences effectively

• Report on and analyze campaign performance in HubSpot

• Create, distribute and automate campaign reports with key stakeholders

Who we're looking for:
• Hands-on and experimental - you're comfortable owning accounts and budgets day-to-day, running tests, and iterating quickly on what the data tells you

• Proficient with attribution and CRM tools like HubSpot, with a clear understanding of how paid activity maps to pipeline

• Technically curious and able to get up to speed fast on ML/AI concepts - enough to speak the language of the audience you're reaching

Experience requirements:
• 2+ years of experience with Google Ads and LinkedIn ads, with concrete examples of improvements you've driven in conversions and pipeline value

• Experience with at least one other paid platform is a plus

• Bonus: familiarity with B2B SaaS or developer marketing, active participation in technical communities, or experience with the AI/ML tools ecosystem

Why Encord:
• Competitive salary, commission, and equity in a high-growth start-up

• Strong in-person culture — most of the team works from our London office 3+ days/week

• 25 days annual leave + UK public holidays

• Annual learning & development budget

• Travel for customer visits, events, and conferences across the UK and Europe

• Company lunches twice a week

• Monthly socials & bi-annual team offsites