Growth Lead

About us:

Shapes is on a mission to reinvent how companies run their people operations in the AI era. We’re building the world’s first truly AI-native people platform, a single place where HR processes come together, get customized in minutes, and actually run themselves. We’re a small, fast-moving team that loves building ambitious things with a bias for action. If you want to shape the foundation of something big, not just plug into an existing machine, this is the place.

About the role:

We're looking for a Growth leader to build and scale paid acquisition at Shapes. You'll lead strategy, budget, and execution across channels, namely Meta, LinkedIn, and other growth platforms, driving qualified leads and pipeline within disciplined ROI targets. This role goes beyond media buying: you'll also own landing page optimization, conversion testing, and the web experience that turns traffic into opportunity. You'll manage a small team and work cross functionally to build campaigns that break through.

What you’ll do:

• Build and scale multi-channel paid acquisition strategy across Meta, LinkedIn, and other display and social platforms, Manage significant paid media budgets with ruthless focus on performance: CPL, MQL-to-opportunity conversion, CAC payback, LTV/CAC, and pipeline ROI

• Build, test, and iterate high-converting landing pages and web experiences that drive quality conversions

• Bring creative fluency and performance savvy to every campaign - collaborate with creative, content, and marketing ops to develop standout ads and experiences that convert

• Establish rigorous testing frameworks for ad creative, audience segmentation, messaging, and page variants - double down on winners, cut losers fast

• Build and manage a lean, high-output growth team

• Develop attribution models and measurement frameworks to understand true channel performance and incrementality

• Create the operating rhythm for growth - weekly performance reviews, monthly planning, quarterly goal-setting - with clear reporting and actionable insights

• Stay ahead of platform changes, creative trends, and B2B acquisition best practices to continuously push performance forward

What you have:

• 6+ years in performance marketing, user acquisition, or growth marketing at a SaaS company

• Proven track record managing significant paid media budgets and delivering consistent, profitable growth

• Deep expertise in paid social and discovery channels, Search is a big plus-with hands-on campaign management experience

• Strong landing page and conversion optimization skills-you know what makes prospects convert

• Creative performance instincts: high standards for what great ads look like, constantly up-to-date on formats and hooks, able to partner effectively with creative teams

• Analytical rigor: you live in the data, build dashboards, run experiments, and make fast decisions based on what's working

• Experience with attribution, incrementality testing, and connecting marketing spend to revenue outcomes

• Exceptional organizational skills and communication- you can translate complex performance data into clear insights for leadership

• Startup mentality: resourceful, scrappy, comfortable with ambiguity, and energized by building from the ground up