Growth Lead- Performance Marketer

This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Bengaluru, NCR

JobType: full-time

We're seeking an individual who is passionate about paid media—Meta, Google, and everything in between. You will take charge of the ad content strategy, collaborating closely with our creative team to rapidly produce advertisements while paying careful attention to what strategies are effective and which ones are not. If you're eager to conduct genuine experiments rather than merely following existing guidelines, keep reading.

Requirements:
Your Responsibilities

• Oversee content strategy for paid advertising campaigns on Meta and Google

• Collaborate with the creative team to brief, refine, and rapidly deploy ad creatives

• Design and execute structured experiments—testing hooks, formats, copy, and audiences—and understand when to discontinue or scale efforts

• Analyze performance data daily; identify trends, flag concerns, and amplify successful strategies

• Develop a testing roadmap and document insights to avoid reinventing the wheel

• Stay informed about platform updates, new ad formats, and competitor activities

• Cooperate across teams—including growth, brand, and product—to ensure messaging alignment

Qualifications

Ideal Candidate

• 2–4 years of experience in performance marketing, ideally in a high-volume paid media setting

• Hands-on experience launching and optimizing campaigns using Meta Ads Manager and Google Ads

• Solid understanding of creative testing methodologies (static, video, UGC, etc.)

• Comfortable with data—you can generate reports, interpret dashboards, and make data-driven decisions

• A keen attention to detail: you notice typos, incorrect CTAs, and inconsistencies with brand guidelines

• Effective communicator who can convey briefs to creatives without relying on extensive presentations

• Bonus: experience in direct-to-consumer, e-commerce, or app-focused businesses

Perks

Why Consider This Position?

• Genuine ownership of the content-to-performance cycle

• Rapid feedback cycles—we launch, learn, and iterate on a weekly basis

• Close collaboration with leadership; your insights will influence strategic decisions

• Opportunities for growth as we expand our paid media channels