Growth & Community Marketing Manager

Nowair is a first-of-its-kind digital AI-powered platform built for youth, by youth — inspired by what truly drives them. It’s not just another app; it’s a cool, interactive space that understands young people’s moods, struggles, motivations, and mindsets, and helps them grow through it all. Rooted in Alnowair’s decade of experience in youth wellbeing and behavioral change, Nowair transforms positive psychology into something fun, relatable, and effortlessly usable. The personalized AI companion listens, guides, and supports youth in building stronger mindsets, healthier habits, and happier lives — all while being part of a safe, empowering community. With Nowair, wellbeing doesn’t feel like work — it feels like a journey built around the creativity, curiosity, and energy of today’s youth. 

 

Role Objective

Drive Nowair’s GTM strategy from testing to traction. Run fast experiments, validate which messages and channels convert, build youth community momentum, and prepare to scale the winners across Kuwait and the GCC. This role begins as hands-on and execution-heavy, then evolves into leading scalable marketing growth as Nowair expands post-pilot. 

Scope of the Role This is a hybrid role: roughly 60% hands-on execution and 40% coordination.

You’ll execute:

● Organic social, influencer, and ambassador programs

● School partnerships and youth activations

● Light paid and organic growth experiments

● Weekly data tracking, testing, and insights reporting

You’ll coordinate:

● With Yoko (digital agency) on paid media and campaign analysis

● With the designer on creative, content, and visuals

● With Product and Clinical teams on user insights and messaging

● With GTM research (Lulu & Sahar) to translate user interviews, ad results, and analytics into actionable marketing experiments You’ll collaborate daily with Yoko, the designer, Product, and GTM to ship experiments fast and double down on what works. 

Key Responsibilities

Growth Experiments

● Launch small-scale A/B tests to validate audience segments (age, gender, pain points).

● Test 3–5 channels (schools, influencers, social, partnerships) and scale top performers.

● Rapidly iterate messaging and creatives based on performance and feedback.

● Maintain the experiment tracker with GTM and Research, ensuring all tests have clear hypotheses, results, and next steps.

Channel Execution

● Manage ambassador and influencer activations that drive youth engagement.

● Run school outreach and community events to generate organic buzz.

● Coordinate paid media tests with Yoko and request new variants based on insights.

Content & Localization

● Write or adapt content in Arabic and English that feels authentic and youth-driven.

● Brief the designer to create visuals aligned with Nowair’s identity and tone

Analytics & Insights

● Track key growth metrics: CTR, conversion, CAC, retention intent.

● Deliver a concise weekly one-pager summarizing “what worked / what’s next.”

● Use analytics to identify which growth channels and messages are ready to scale

 

• 3–5 years in digital/growth marketing (startup or youth focus preferred)
•  Hands-on executor with experience managing agencies or freelancers
•  Bilingual (Arabic + English)
•  Deep understanding of GCC youth culture, social platforms, and content trends 
• Proficient in Meta Ads, TikTok Ads, and analytics tools (GA, Looker, or similar) 
• Data-savvy and creative — able to translate insights into quick, testable ideas 

 Title: Growth & Community Marketing Manager

● Location: Kuwait

● Type: Full-time

● Reporting to: Chief Operating Officer (COO)

● Start Date: Immediate

● Compensation: Competitive, based on experience