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Group Tech Lead, Adoption Engineering

Asana

San Francisco Remote permanent

Posted: March 27, 2026

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Quick Summary

The Group Tech Lead for Adoption teams in San Francisco is responsible for leading the adoption of Asana into new users, defining AI functionality, and optimizing for customer and business impact.

Job Description

The Adoption Group is focused on helping new users discover the full value of Asana in their very first moments with the product. Our group moves rapidly and pivots as needed, building zero-to-one product experiences, defining new AI functionality in customer onboarding, and optimizing for maximum customer and business impact. We make it easier for users to explore, understand, and adopt the product — turning curiosity into long-term engagement.

We're looking for an experienced tech lead or staff engineer to join as a Group Tech Lead for our Adoption teams. This role will report to the Engineering Director of the Adoption group and have impact across multiple teams.

At Asana, Group Tech Leads are responsible for the technical execution, culture, quality, and long-term engineering strategy of multiple teams. They drive complex projects, ensure high quality and high velocity execution, set technical direction, mentor other tech leads, and partner with cross-functional and cross-organizational stakeholders. They carry a lot of technical context and authority and can seamlessly collaborate across multiple teams.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve:

• Set long-term technical strategy for the Adoption Group along with other engineering leaders

• Design, scope, and implement novel product experiences and scalable systems focused on user activation and adoption

• Plan, and execute large projects that require involvement from multiple engineering teams.

• Foster an engineering culture of high velocity, innovation, and business impact

• Strengthen experience as a cross functional engineering leader

About you:

• 6+ years working in fast-paced, high growth environments

• Experience leading large cross-team projects

• Ability to onboard quickly onto various systems, and support cross-functional work

• Demonstrates literacy and leadership around AI tooling and emerging technologies, leveraging them to enhance productivity, collaboration, or decision-making

• Track record of mentoring and growing other engineers

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer:

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $248,000 - $316,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

#LI-Hybrid

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

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