Group Sales Force Automation (SFA) Product Specialist

Confidential

Bucharest, București, Romania permanent

Posted: April 8, 2026

Job Description

Orbico Group is No. 1 distributor and omnichannel sales and marketing services provider

in Europe, founded in 1987. We have a powerful international distribution and logistics network in 20 European countries and we employ more than 10 000 people. We are organized into three divisions: FMCG, Beauty and Sport & Style and we distribute many globally known brands including P&G, Lavazza, Kellogg’s, Mars, Mattel, SC Johnson, Coty, Converse and others. Winning in our business demands high flexibility and investing in people's development. Orbico way is to do it with the whole heart and with full dedication.

Currently Orbico is looking for:

Group SFA Product Specialist

The role will be part of Sales Transformation Program within Orbico Group structure. This role is ideal if you enjoy combining business understanding, technology and want to actively contribute to the improvement of field sales operations through digital tools. You will be working directly with stakeholders from majority of Orbico markets (most of all Bulgaria, Romania, Bosnia and Hercegovina, Croatia, Slovenia and Poland) as well as with Group functions.

Main objectives:

The role and objective of Group SFA Product Specialist is to support the SFA’s business agenda within Orbico Group, review performance of existing functionalities as well

as facilitate pilots of enhancements in selected Markets that will help define target scope of one common Group SFA application meeting most of all Sales Teams’ needs.

Key job duties:

• Work with market stakeholders to understand operational needs and translate them into SFA system improvements while keeping the end user in mind

• Support the Group SFA Product Team in managing and enhancing SFA solution

• Collaborate with Group Business Analyst, Solution Architect, UX/UI Team and external SFA vendors to deliver the best possible solutions for Orbico SFA users

• Build and maintains strong working relationships with key stakeholders in markets

• Collect functional requirements, prepare user stories and support backlog refinement

• Track rollout progress of new features and assist markets in adoption and correct usage

• Analyze user feedback and operational challenges to identify improvement opportunities

• Contribute to process standardization and optimization across selected Orbico markets

• Provide ongoing SFA support and know-how to all stakeholders within the Orbico Group

• Supports product communication, documentation and knowledge sharing

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