Group Product Manager - Advanced Automations & Channels

WHO WE ARE 🌍

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

With 250+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster.

WHO WE'RE LOOKING FOR 🌟

Manychat is looking for a Group Product Manager (GPM) to lead the strategy, execution, and growth of our Advanced Automations (Flow Builder), Broadcasting, and Channel Integrations. This role is a rare opportunity to own and lead the core of our automation platform, including automation creation, messaging, and deep integrations with strategic channels like Instagram, TikTok, WhatsApp, and Facebook Messenger.

As GPM, you will sit at the intersection of product vision, user value delivery, and platform scalability. You will shape how creators, ecommerce brands, local businesses, and agencies design and automate complex workflows, and unlock reengagement opportunities at scale.

You will work closely with Engineering, Design, Marketing, and Support teams to ensure we deliver seamless experiences for millions of users, while also building and maintaining strong collaboration with key platform partners. This is a highly visible leadership role with direct impact on Manychat’s growth and the future of social commerce automation.

WHAT YOUʼLL DO 🚀

• Own the product vision, roadmap, and strategy for Manychat’s Automations Flow Builder, Broadcasting, and Channel Integrations with platforms like WhatsApp, Telegram, and future partners.

• Conduct user research and analyze data to deeply understand the needs of advanced automation users across creators, ecommerce brands, agencies, and local businesses.

• Translate customer insights into product opportunities and prioritize features that deliver measurable business outcomes.

• Own success metrics such as automation usage, Value Added Conversations (VACs), broadcast engagement, and retention lift, iterating based on results.

• Drive adoption, engagement, and customer success through new feature development and optimization.

• Partner with Engineering, Design, Growth, Data, and Partner Management to execute the roadmap effectively.

• Coordinate with other product teams to ensure a seamless, cohesive user experience across the platform.

• Act as the product lead for strategic partners, managing expectations and integration requirements.

• Build and lead a high-performing team of PMs, guiding them on strategy, execution, and career development.

• Foster a culture of product excellence, customer empathy, and data-driven decision-making.

• Lead hands-on product initiatives, especially those that are complex or highly strategic.

TO BE SUCCESSFUL IN THIS ROLE 💥

• 7+ years of Product Management experience, including at least 2 years in a leadership role with a proven ability to lead PMs and cross-functional teams.

• Strong background in SaaS, automation, or marketing tech domains. Experience with marketing automation products is a plus.

• Obsessed with understanding users, the market, and the broader ecosystem, and translating insights into strategy and execution.

• Proven ability to initiate and deliver valuable capabilities that drive measurable customer and business impact.

• Technically fluent - able to read APIs, engage in technical discussions, and guide engineering teams through complex product decisions.

• Demonstrated success in fast-paced, agile environments, balancing speed, quality, and strategic impact.

• Strong product intuition with the ability to prioritize what matters most.

• Familiarity with building automation flows, third-party integrations, and serving power users.

• Excellent communication and collaboration skills to align stakeholders internally and externally.

BONUS POINTS:

• Experience in marketing automation (HubSpot, Klaviyo, Mailchimp, or similar).

• Understanding of multi-channel ecosystems (IG, TikTok, WhatsApp, Messenger).

WHAT WE OFFER 🤗

Here’s how we care about your growth, well-being, and comfort:

• Annual professional development reimbursement.

• Generous time-off policy to balance your work and life.

• Comprehensive medical, dental, and vision coverage for you and your dependents.

• Hybrid format to split your time between the comforts of home and collaborative WeWork spaces.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.