Group Head Connection Planning

Job Title : Group Head Connection Planning

Job Description :

The Group Head Connection Planning is a visionary leader responsible for bridging the gap between high-level business objectives and innovative media execution. In this role, you will oversee the strategic output for our skincare/Beauty portfolio, specifically focusing on the intersection of brand building and social commerce. You are not just a media planner lead; you are also a client business partner who understands the skincare/beauty market landscape and translates complex consumer data into actionable 360-degree media strategies. You will be an anchor of a small team, providing clear direction and "beyond-hygiene" thinking to ensure we stay ahead of industry trends.

Key Responsibilities :

• Strategic Leadership: Lead the development of 360-degree media strategies that integrate digital hygiene and social commerce ecosystems.

• Business Partnership: Serve as a senior consultant to clients, understanding their business challenges to provide media solutions that drive actual sales, not just impressions.

• Team Mentorship & Direction: Act as the "anchor" for the planning team; provide clear directives, manage workloads, and elevate the team’s output through consistent coaching.

• Creative Media Innovation: Challenge the status quo by developing "beyond-hygiene" media ideas (innovative placements, first-to-market activations, and non-linear consumer journeys).

• Market Intelligence: Monitor the skincare and beauty landscape to identify competitor moves and emerging platform features that can be leveraged for brand growth.

• Social Commerce Integration: Design end-to-end funnels that connect social engagement directly to conversion platforms (TikTok Shop, Shopee, etc.)

Requirements :

• Experience: 8–10 years of experience in media planning or integrated marketing, with a heavy emphasis on the social commerce Expertise with Brand Marketing management background will be a plus point.

• Category Expertise: Deep understanding of the skincare/beauty market landscape, including consumer behavior, ingredient trends, and regulatory nuances.

• Technical Mastery: Expert knowledge of 360 media strategy (Offline, Digital, Performance, and Earned media).

• Leadership Skills: Proven track record of leading medium-to-large teams; must be highly directive, decisive, and capable of managing senior client stakeholders.

• Mindset: A creative thinker who looks beyond standard media plans and focuses on "unconventional" ways to capture attention.

• Analytical Skills: Ability to interpret complex data sets and translate them into a clear narrative for media activation.

Key Performance Indicators (KPIs):

• Business Growth: Contribution to the client’s bottom-line revenue and Brand Equity

• Social Commerce ROI: Effectiveness of integrated social commerce funnels (measured by ROAS or Conversion Rate).

• Client Satisfaction: High scores in annual/semi-annual client relationship evaluations (specifically regarding "Strategic Value" and "Business Partnership").

• Team Retention & Performance: Success in meeting team-wide delivery deadlines and maintaining high employee engagement scores within the planning department.

About WPP Media

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.

• We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.

• We're Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.

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