Group Head Connection Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Key Responsibilities :

• Strategic Leadership: Lead the development of 360-degree media strategies that integrate digital hygiene and social commerce ecosystems.

• Business Partnership: Serve as a senior consultant to clients, understanding their business challenges to provide media solutions that drive actual sales, not just impressions.

• Team Mentorship & Direction: Act as the "anchor" for the planning team; provide clear directives, manage workloads, and elevate the team’s output through consistent coaching.

• Creative Media Innovation: Challenge the status quo by developing "beyond-hygiene" media ideas (innovative placements, first-to-market activations, and non-linear consumer journeys).

• Market Intelligence: Monitor the skincare and beauty landscape to identify competitor moves and emerging platform features that can be leveraged for brand growth.

• Social Commerce Integration: Design end-to-end funnels that connect social engagement directly to conversion platforms (TikTok Shop, Shopee, etc.)

Requirements :

• Experience: 8–10 years of experience in media planning or integrated marketing, with a heavy emphasis on the social commerce sector. Expertise with Brand Marketing management background will be a plus point.

• Category Expertise: Deep understanding of the skincare/beauty market landscape, including consumer behavior, ingredient trends, and regulatory nuances.

• Technical Mastery: Expert knowledge of 360 media strategy (Offline, Digital, Performance, and Earned media).

• Leadership Skills: Proven track record of leading medium-to-large teams; must be highly directive, decisive, and capable of managing senior client stakeholders.

• Mindset: A creative thinker who looks beyond standard media plans and focuses on "unconventional" ways to capture attention.

• Analytical Skills: Ability to interpret complex data sets and translate them into a clear narrative for media activation.

Key Performance Indicators (KPIs):

• Business Growth: Contribution to the client’s bottom-line revenue and Brand Equity

• Social Commerce ROI: Effectiveness of integrated social commerce funnels (measured by ROAS or Conversion Rate).

• Client Satisfaction: High scores in annual/semi-annual client relationship evaluations (specifically regarding "Strategic Value" and "Business Partnership").

• Team Retention & Performance: Success in meeting team-wide delivery deadlines and maintaining high employee engagement scores within the planning department.

Please read our Privacy Notice for more information on how we process the information you provide.