Graphic Designer / Sr. Graphic Designer (Dependent on Experience)

Organization Overview:
The Florida Panthers enter their 33rd season in 2026-27 as one of the National Hockey League’s premier franchises. As back-to-back Stanley Cup champions in 2024 and 2025, the Cats have emerged victorious in 11 of their past 12 postseason series and have captured four Eastern Conference championships. The Panthers are led by President of Hockey Operations & General Manager Bill Zito entering his seventh season, and President of Business Operations Michael White who begins his first full season.

As the NHL’s southernmost team, the Panthers operate four facilities in Broward County, Florida: Amerant Bank Arena in Sunrise; the Panthers IceDen in Coral Springs; the state-of-the-art Baptist Health IcePlex in Fort Lauderdale; and the renovated War Memorial Auditorium, which hosts concerts and events for the South Florida faithful year-round.

An organization with deep roots in the community, the Panthers are owned by Vincent J. Viola, a graduate of the United States Military Academy at West Point and a veteran of the U.S. Army. Emphasizing a culture of selfless service both on and off the ice, the Panthers pillar program, “Heroes Among Us,” honors a United States military veteran at every game. The Florida Panthers Foundation focuses on four core pillars: veterans’ affairs; children’s health and education; raising awareness for the endangered Florida Panther; and growing youth hockey throughout the region. The Panthers remain committed to empowering our fans to live sustainably and to strengthen the resiliency of our diverse communities throughout Florida and the tri-county area.

Job Title: Graphic Designer / Sr. Graphic Designer (Dependent on Experience)
Department: Marketing
Reports To: Creative Director
FLSA: Exempt
Employment Type: Full-Time
Location: Amerant Bank Arena (On-Site)

Job Summary:

The Florida Panthers are looking for a craft-obsessed designer with a strong foundation in typography, layout, and logo/identity work. This role is for someone who sweats the details – kerning, hierarchy, mark-making – and brings that precision to every asset, from campaign systems to brand identity. Sports experience is a plus, but a genuine love for the craft matters more.

You’ll work directly with the Creative Director and creative team to develop and execute brand and campaign work across all platforms. You’ll be expected to contribute at a high level on type-driven layouts, identity systems, and multi-platform campaigns, and to help raise the bar across the team through both output and critique.

Portfolio required. Work that demonstrates type, layout, and identity chops will stand out. Applicants will not be considered without one.

Essential Duties and Responsibilities:

• Concept and execute brand and campaign work across social, OOH, digital, in-venue, and more;

• Contribute to logo and identity work for campaigns and brand initiatives (logomarks, wordmarks, and typographic systems);

• Own typography and layout decisions across assigned projects, setting a high bar for craft and consistency;

• Maintain and evolve Panthers brand standards across all executions in collaboration with creative, motion, and content teams;

• Support in-game and real-time social content needs as required;

• Provide constructive critique to elevate design quality and maintain creative standards;

Qualifications:

• 3–7+ years of graphic design experience; title commensurate with portfolio and experience;

• Strong typographic foundation – type selection, hierarchy, spacing, and layout are non-negotiable strengths;

• Demonstrated logo and identity work in portfolio – logomarks, wordmarks, or brand systems;

• Advanced proficiency in Adobe Creative Suite; familiarity with production across print and digital;

• Sports or entertainment experience is a plus, but passion for the craft matters more than the industry;

• Detail-oriented and able to manage multiple projects in a fast-paced environment;

• Portfolio must include work demonstrating type, layout, and identity design

• Experience with motion graphics or 3D is a plus

• Must be currently living in, or willing to relocate to, South Florida, position is on-site

• Must be able to work flexible hours, nights, weekends, and holidays as needed

Position Type/Expected Hours of Work:
This is a full-time, on-site, salaried position. Must be able to work flexible hours including nights , weekends and occassional holifdays as needed.

At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.

We welcome all to apply and join our team.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.