Graphic Designer, Social Media

Graphic Designer, Social Media

Reporting to: Director of Social

Compensation: $55,000 - $70,000

Department: Social

Location: New York, NY

Position: Hybrid, Full-Time

Position Overview

We’re looking to add a social-obsessed, social-editing-first graphic designer to our social media team; someone with a strong typographic sensibility, a sharp eye for detail, and a culture-driven aesthetic. This role requires deep proficiency across Figma and Adobe Creative Suite, with particular strength in short-form video, motion graphics, and social-first content creation. The ideal candidate understands the technical nuances of designing for social platforms (from formats and specs to video optimization) and brings a genuine passion for internet culture and visual storytelling. You’ll thrive in a fast-paced environment, confidently managing multiple projects while maintaining exceptional quality and meeting deadlines. As a collaborative self-starter, you’ll help evolve social creative standards and processes, contribute to impactful owned social moments, and actively participate in a feedback-driven culture focused on growth and continuous improvement.

This role reports directly into the Director of Social.

Key Responsibilities

Photo & Video Editing

• Edit, retouch, and finalize high-volume social content across platforms, owning the full editing pipeline from first draft through final delivery

• Work with team to capture net-new content for TikTok, Instagram, and YouTube within a daily, multi-post publishing cadence

• Optimize content per platform, refining formats, hooks, pacing, and visuals to support performance goals

• Efficiently manage large volumes of assets with strong organization, version control, and file management systems

Social Creative Direction

• Design on-brand graphics and visual assets that remain consistent across campaigns and product launches

• Build templates and reusable design systems to streamline production and support the broader social team

• Develop moodboards for campaigns and launches, maintaining a cohesive and elevated visual identity

• Capture and support behind-the-scenes content during campaign and product shoots

Content Strategy & Execution

• Partner closely with the Social Media Director to execute content strategies aligned with brand and growth goals

• Adjust creative direction based on performance data and analytics

• Continuously test new formats, concepts, and hooks to identify emerging algorithm best practices

• Knowledge of and desire to leverage new technologies, including practices in AI

• Act as a bridge between creative and social teams, ensuring alignment across visuals, messaging, and campaigns

Paid Social & Retail Creative

• Lead creative execution of paid social assets, with a focus on video optimized for platform algorithms

• Produce multiple versions and sizes of paid assets, managing revisions for both owned channels and retail partners

• Produce media packs for retailers on a monthly basis to support their internal needs

• Support creative direction and concept development for external paid creators

Fast-Paced Production & Turnarounds

• Meet daily deadlines by quickly editing, and delivering high-quality content

• Adapt to real-time feedback and shifting priorities, managing multiple revision rounds across stakeholders

What we are looking for

• Strong typographic sensibility with a keen eye for detail and consistency across a variety of visual assets

• Understands the technical aspects of designing content for social (video optimization, formats, specs)

• A sharp aesthetic sensibility with a deep passion for culture, the internet and creation

• A strong ability to manage and prioritize multiple tasks while ensuring high standards of quality and on-time delivery

• A self-starter who is willing and able to build and continuously improve upon our creative standards and processes

• A track record of partnering with creative teams to help create owned social-first moments

• Open to giving and receiving feedback as part of a culture of growth and learning

Qualifications

• 4-6+ years professional digital design or content creation experience within a startup to mid-size beauty brand

• Portfolio of content creation and curation to show breadth of work within social media specifically for prior brands is a must

• Highly proficient in Figma and core Adobe programs including, but not limited to, Photoshop, Illustrator, InDesign, After Effects or Premier Pro

• Highly proficient in short-form video editing and effects as well as motions graphics

• BA/BFA in Graphic Design or Communication Design is a plus

• Ability to travel occasionally as needed for shoots and campaigns