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Graphic Designer

Pavago

Kenya Remote permanent

Posted: May 4, 2026

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Job Description

Graphic Designer (Brand, Social Media, Ads & Campaigns) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours (flexibility for deadlines & revisions)

About the Role

We’re hiring a Graphic Designer who can do more than just “make things look good.”

You’ll be responsible for creating high-performing visual assets across social media, ads, web, and print — ensuring everything is on-brand, conversion-focused, and visually compelling.

This role is ideal for someone who understands that:
👉 Design = communication + performance + brand consistency

What You’ll Own

Brand Identity & Consistency

• Develop and maintain brand systems:
• Logos
• Typography
• Color palettes
• Visual guidelines

• Ensure consistency across all platforms (social, web, print, ads)

Marketing & Campaign Design (Core Focus)

• Design high-quality assets for:
• Social media posts (Instagram, LinkedIn, Facebook)
• Paid ads (Meta, Google Display)
• Email campaigns
• Presentations & sales decks

• Create print collateral:
• Brochures
• Flyers
• Posters

• Collaborate with marketing to support:
• Campaigns
• Events
• Webinars

Digital Design & Web Assets

• Design:
• Web banners
• Landing page visuals
• Ad creatives

• Optimize designs for:
• Mobile
• Desktop
• Social platforms

• Support website updates and visual refreshes

Motion & Multimedia (Bonus)

• Create:
• GIFs
• Simple animations
• Motion graphics using Adobe After Effects

• Edit basic video or campaign visuals

Tools & Design Stack

• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Figma
• Canva

Collaboration & Workflow

• Work with marketing, product, and sales teams
• Translate ideas into clean, effective visual assets
• Incorporate feedback quickly and efficiently
• Manage multiple design requests simultaneously

File Management & Delivery

• Deliver assets in multiple formats:
• AI, PSD, PNG, PDF

• Maintain organized design libraries and templates
• Ensure files are scalable and reusable

What Makes You a Strong Fit

• You think beyond visuals → you design for outcomes (CTR, engagement, conversions)
• You are fast, organized, and reliable under deadlines
• You can adapt your style based on brand and audience
• You care about details, consistency, and polish

Required Experience & Skills

• 2+ years professional graphic design experience
• Strong portfolio (branding + marketing + digital assets)
• Advanced proficiency in:
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign

• Experience designing for:
• Social media
• Ads
• Print

Nice to Have (High-Quality Candidates)

• Motion graphics (Adobe After Effects)
• Experience with:
• Figma
• Canva

• Background in:
• Marketing agencies
• SaaS
• E-commerce

• Understanding of:
• CTR
• Engagement
• Conversion-focused design

What a Typical Day Looks Like

• Review incoming design requests and prioritize work
• Create assets for campaigns, ads, and social media
• Iterate designs based on feedback
• Prepare final deliverables for multiple platforms
• Maintain brand consistency across all outputs

In short:
You turn ideas into clean, compelling visuals that drive results.

Key Metrics (KPIs)

• On-time delivery of design tasks
• ≤ 2 revision cycles per project
• Strong stakeholder satisfaction
• Consistent brand alignment
• Improved campaign performance (CTR, engagement)

Why This Role Stands Out

• High ownership across brand and campaigns
• Work on both creative + performance design
• Exposure to real marketing impact (not just design tasks)
• Opportunity to grow into Senior Designer / Creative Lead

Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Portfolio Review + Practical Task
• (Design a campaign graphic or brochure)

• Client Interview
• Offer & Background Verification

Apply Now

If you:

• Have a strong eye for design and understand marketing
• Can execute fast without sacrificing quality
• Want to work on real campaigns (not just random designs)

This role is a strong fit.

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