Grand Rapids, MI- Construction Marketing Brand Strategist

Job Title:  Brand Strategist

Classification: Full Time, Salary

Reports To: Marketing Manager

FLSA: Exempt

Department: Marketing

EEO Classification: Professionals

Supervises: No

Location: Michigan

PURPOSE STATEMENT:

Guided by partnership, we are determined to build the best experience.

COMPANY VALUES:

Choosing what’s right, every time

A can-do attitude

A personal sense of responsibility

People who value other people

POSITION SUMMARY:

The Brand Strategists oversees the company’s brand expression across digital platforms, visual media, video, photography, newsletters, website content, SEO presence, and innovation initiatives. This role ensures consistent messaging, storytelling, and visual identity across all markets while managing content development, digital media strategy, and new marketing technologies. The Brand Strategist serves as a cross-functional collaborator supporting internal teams, external vendors, and companywide communication initiatives.

POSITION RESPONSIBILITIES & DUTIES:

Brand Strategy

Develop, steward, and continually refine the O-A-K brand identity across all branches to ensure consistency, clarity, and alignment with organizational strategy.

Establish and enforce brand standards across print, digital, and experiential channels.

Content Leadership

Lead storytelling initiatives that articulate O-A-K’s value propositions, project excellence, and community impact.

Oversee photography, videography, and visual asset production to ensure high-quality, on-brand content.

Facilitate cross-regional content planning meetings and supports annual content calendars that support strategic priorities, major milestones, and thought leadership initiatives.

Digital Media Management

Manage the organization’s digital presence, including social media channels, website, analytics, and search optimization.

Lead email newsletter planning, development, and distribution to all audiences. Develop email templates, workflows, reporting metrics, and communication processes.

Manage email audience lists and integration of CRM data to ensure accurate and timely outreach.

Develop and execute digital marketing plans that build market visibility, strengthen brand presence, and support employer branding.

Oversee social listening, engagement strategies, and message consistency across platforms. Monitor performance metrics and analytics to guide content decisions and optimize digital campaigns for reach, engagement, and lead generation.

Ensure regional teams follow digital best practices and brand guidelines.

Cross-Department Business Support

Provide marketing, communications, and content support for special projects.

Serve as a brand ambassador across the company, reinforcing consistency and quality in all outward-facing materials.

SUPERVISION RECEIVED

General Supervision. Functions independently within established objectives, policies, and procedures. Receives direction primarily on long-term goals, priorities, and strategic matters. Consults with leadership as needed on critical issues.

SUPERVISION RESPONSIBILITIES

Informal Supervision. Provides day-to-day guidance, mentoring, or coordination to peers, project teams, or cross-functional groups without formal management authority.

EDUCATIONAL & EXPERIENCE  REQUIREMENTS

Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

5+ years of experience in branding, digital media, or content creation.

Proficiency in Adobe Creative Suite, analytics tools, social platforms, and website CMS.

OTHER KNOWLEDGE, SKILLS & ABILITIES

Creativity & Originality: Develops innovative ideas, creative campaigns, and compelling visual concepts.

Technology Skills: Uses digital media tools, editing software, web platforms, SEO tools, and analytics.

Writing & Editing: Creates compelling written content and edits materials for clarity and tone.

Active Listening & Communication: Communicates effectively and collaborates across teams and with vendors.

Social Perceptiveness: Understands audience needs and adapts messaging appropriately.

Attention to Detail: Ensures accuracy in branding, messaging, and digital content.

Critical Thinking: Evaluates creative direction, brand alignment, and messaging strategy.

Coordination: Organizes content schedules, digital workflows, and cross-team requests.

Information Ordering: Structures content, project plans, and digital assets logically.

Problem Sensitivity: Identifies content gaps, brand inconsistencies, and system issues early.

PHYSICAL CONDITIONS

Activity

Frequency

Remaining in a stationary position, often standing or sitting for prolonged periods

☐Occasionally      ☐Frequently    ☒Regularly

Moving about work area to accomplish tasks or moving from one worksite to another

☐Occasionally      ☐Frequently    ☒Regularly

Adjusting, moving or lifting objects up to 25 pounds

☒Occasionally      ☐Frequently    ☐Regularly

Observe with close, distance, color, and peripheral vision, and depth perception

☐Occasionally      ☐Frequently    ☒Regularly

Drive or Travel for work assignments

☐Occasionally      ☐Frequently    ☒Regularly

Use hands and fingers to use, handle or feel objects, tools, computers and office equipment

☐Occasionally      ☐Frequently    ☒Regularly

ENVIRONMENTAL CONDITIONS

Condition

Frequency

Office environment with no exposure to extreme heat, cold, noise, chemicals/hazardous equipment

☐Occasionally      ☐Frequently    ☒Regularly

Exposure to constant or intermittent extreme sounds

☒Occasionally      ☐Frequently    ☐Regularly

Exposure to extreme heat or cold either indoors or outside

☒Occasionally      ☐Frequently    ☐Regularly

Exposure to dust, oil, various chemicals, solvents, or fumes

☒Occasionally      ☐Frequently    ☐Regularly

O-A-K is an equal opportunity, at-will employer, and will not discriminate against employees or applicants for employment. O-A-K does not discriminate on the basis of race, including but not limited to hair texture; culture, ethnicity, religion, national origin, age, gender, sexual orientation, gender identity or expression, height, weight, marital status, veteran status, socio-economic status, disability, or other legally protected characteristics as required by law.

Employees must be able to perform the essential functions of the position with or without reasonable accommodations. This job description does not list all duties of the job. Employees may be asked by management to perform other duties as needed. O-A-K reserves the right to revise this job description at any time. This job description is not a contract for employment and does not infringe upon the O-A-K’s at will employment status.