Google Ads & Marketing Integrator

About Assist World

Assist World is a fast-growing, U.S. - based Virtual Assistant and Remote Staffing Agency supporting businesses worldwide with high-quality remote talent across the Philippines, South Africa, and beyond.

As we continue to expand our marketing capabilities and build a more data-driven growth engine, we are looking for a highly skilled Google Ads & Marketing Integrator to strengthen our marketing infrastructure and execution.

This role is critical in ensuring our campaigns are not only running—but are properly tracked, optimized, and translating into measurable business results.

Our mission is to empower companies with reliable, scalable, and efficient remote staffing solutions that drive productivity and growth. To support this, we are investing heavily in our marketing systems, analytics, and performance channels—making this role a key contributor to how we generate, track, and convert demand across the business.

About the Role

In this role, you will serve as the technical backbone of our marketing operations, supporting Paid Ads, SEO, and Content initiatives. You will work closely with the Marketing Operations Manager to build a clean, centralized data infrastructure and ensure our campaigns are tracked, optimized, and delivering measurable ROI.

This is a key hire that will allow our Marketing Operations Manager to focus on strategy and creative direction while you own the execution, data accuracy, and technical integrations.

Key Responsibilities

Paid Ads — Google Ads Management

• Set up, manage, and optimize Google Ads campaigns (Search, Display, Performance Max).

• Conduct keyword research, A/B ad testing, and bid strategy management.

• Monitor campaign performance daily and make data-driven adjustments.

• Produce weekly performance snapshots and reporting for the team.

SEO Technical Support

• Collaborate with the SEO team to implement technical recommendations and audits.

• Support the use of SEO tools (e.g., Semrush) for audits, monitoring, and optimization tasks.

• Ensure proper indexing, site health, and technical SEO best practices are maintained.

Data & Tracking Infrastructure

• Build and maintain a centralized tracking system across all marketing channels.

• Manage Google Tag Manager integrations, conversion tracking, and UTM structures.

• Clean up existing messy data collection processes and establish standardized reporting frameworks.

• Integrate data sources into a single source of truth for the team and leadership.

Reporting & Analytics

• Deliver weekly snapshot reports covering Ads, SEO, and overall performance.

• Define and monitor KPIs that tie marketing activity to actual business revenue generated.

Required Qualifications

• 3 - 5 years of hands-on Google Ads experience (Google Ads certification preferred).

• Strong understanding of Google Tag Manager, GA4, and conversion tracking setup.

• Experience building centralized tracking systems and marketing dashboards.

• Proficiency with SEO tools such as Semrush, Ahrefs, or similar platforms.

• Solid understanding of data hygiene and marketing attribution models.

• Strong analytical mindset — comfortable working with data to drive decisions.

• Excellent written and verbal communication skills.

Nice to Have

• Familiarity with CRM and marketing automation platforms.

• Background supporting recruitment, staffing, or professional services industries.

• Experience evaluating and managing a marketing tech stack (e.g., identifying tools to consolidate or eliminate).

What You Will Work On

You will be an integral part of a focused three-pillar marketing program:

• Google Ads (PPC): Driving qualified B2B leads through paid search.

• SEO & Content: Supporting article-based content production (~2 articles/day) and technical SEO execution.

• Internal Affiliate / BD Program: Supporting the internal BD department with tracking and reporting workflows.

Who You Will Work With

• Marketing Operations Manager — your primary collaborator; you will work alongside and will support you on strategy, landing pages and creatives.

• Marketing Director — provides marketing direction and feedback.

• Systems & IT Manager — collaborates on SEO audits, tools, and content.

• Director of Operations — overall program accountability and support.