Google Ads Manager & Performance Analytics Specialist

DISCLOSURES

The statements contained in this document are not intended to be all-inclusive. They represent the general scope and level of work expected under this engagement. Responsibilities may evolve over time based on client needs, technological changes, and business growth. The Company will notify the contractor of any material modifications to this scope of work.

ABOUT THE COMPANY

Enterprise Management Solutions LLC (“EMS”) provides operational infrastructure, staffing, digital marketing systems, and revenue enablement solutions for companies in real estate, property management, hospitality, healthcare, and service-based industries across the United States.

Within its Digital Marketing & Growth Division, EMS manages performance-driven advertising systems for U.S.-based clients. The Company’s approach combines Google Ads strategy, advanced conversion tracking, CRM integration, and structured reporting to ensure marketing investments translate into measurable business outcomes.

COMPANY WEBSITE: https://enterprisemgmtinc.com/

COMPANY PHONE NUMBER: (667) 309-5345

HUMAN RESOURCES EMAIL: [email protected]

CLASSIFICATION: Exempt – Independent Contractor (Non-U.S., W-8BEN)

COMPENSATION RANGE: ₹500 – ₹625 INR per hour (this is not USD)

Equivalent to approximately USD $6.00–$7.50 per hour, based on experience, technical capability, and performance history.

LOCATION: India (Remote) This is an India-based independent contractor engagement.

This is NOT a U.S.-based position, and compensation is paid in Indian Rupees (INR), not U.S. dollars.

POSITION TITLE: Google Ads Manager & Performance Analytics Specialist

DIVISION: Marketing & Sales

ACCOUNTABLE TO: Chief Marketing & Sales Officer

WORK SCHEDULE:Monday – Friday, 8:00 AM – 5:00 PM Eastern Time (U.S.). The contractor must be actively available during these hours to collaborate with U.S.-based leadership and client stakeholders.

POSITION OVERVIEW

The Google Ads Manager & Performance Analytics Specialist is responsible for the full lifecycle management of Google Ads accounts and the supporting analytics infrastructure required to measure, optimize, and scale performance.

This role is both strategic and technical. It requires the ability to build and manage high-performing paid search campaigns while also ensuring that all marketing data flows accurately through Google Analytics 4 (GA4), Google Tag Manager (GTM), 

GoHighLevel (GHL), and related tracking systems.

The Specialist must be comfortable operating at the intersection of advertising strategy, budget control, technical implementation, and performance analytics. Accuracy, organization, and accountability are critical components of this role.

ROLE OBJECTIVE

The objective of this position is to:

Generate measurable lead and revenue growth through Google Ads

Maintain accurate and compliant conversion tracking systems

Ensure CRM and ad platform attribution alignment

Improve cost efficiency across campaigns

Deliver consistent, structured performance reporting

Success is defined not just by traffic generation, but by verified, attributable outcomes inside the client’s CRM and business systems.

KEY RESPONSIBILITIES

Google Ads Strategy & Campaign Management

The Specialist will lead strategy, buildout, and optimization of Google Ads accounts, including:

Conducting structured discovery to understand client services, margins, geographic targets, and KPIs

Designing scalable campaign architectures (Search, Performance Max, Display, Remarketing, YouTube where applicable)

Performing keyword research, search term audits, and competitive analysis

Developing negative keyword frameworks

Writing and testing high-performing ad copy and extensions

Managing bid strategies and adjusting targeting settings

Monitoring Quality Score, impression share, and conversion trends

Scaling profitable campaigns while maintaining efficiency thresholds

Budget Oversight & Performance Optimization

The contractor will maintain active financial oversight of advertising spend by:

Monitoring daily and weekly pacing

Reallocating budgets based on performance data

Identifying underperforming segments and reducing waste

Maintaining target CPA, CPL, or ROAS benchmarks

Documenting optimization actions and rationale

Budget discipline and performance accountability are core expectations of this role.

Conversion Tracking & Analytics Infrastructure

A critical function of this position is maintaining accurate tracking and attribution systems.

Responsibilities include:

Configuring and managing GA4 event tracking

Building and maintaining Google Tag Manager containers

Setting up Google Ads conversion actions and enhanced conversions

Implementing and maintaining UTM governance standards

Configuring cross-domain tracking where required

Implementing consent-based tracking using Cookiebot

Configuring Google Consent Mode

Supporting or implementing server-side tracking through Stape (sGTM)

Conducting ongoing QA validation to prevent tracking discrepancies

Every conversion must be measurable, verifiable, and aligned across platforms.

GoHighLevel (CRM) Integration

The Specialist is responsible for ensuring that advertising data aligns with CRM outcomes.

Linking Google Ads and GA4 to GoHighLevel sub-accounts

Ensuring accurate UTM capture

Configuring pipeline attribution visibility

Implementing offline conversion imports when applicable

Conducting monthly attribution audits between ad platforms and CRM data

Website & Conversion Optimization Support

While not serving as a primary developer, the Specialist must:

Audit landing pages for performance and conversion effectiveness

Ensure proper tracking on forms, booking tools, call buttons, and chat systems

Identify user friction impacting conversion rates

Provide structured recommendations for improvement

Reporting & Communication

Clear communication is essential.

Build and maintain Looker Studio dashboards

Deliver weekly performance summaries

Provide structured monthly reports including:

Spend

Conversions

Cost metrics

Optimization actions

Strategic next steps

Translate technical insights into actionable recommendations for leadership

REQUIRED QUALIFICATIONS

2–5 years of hands-on Google Ads management experience

Strong proficiency in GA4 and Google Tag Manager

Experience implementing and troubleshooting conversion tracking

Familiarity with GoHighLevel or comparable CRM systems

Understanding of attribution modeling and UTM structures

Ability to work full-time aligned with U.S. Eastern Time

Strong written and verbal English communication skills

Reliable remote work environment and internet connectivity

PREFERRED QUALIFICATIONS

Experience with Stape / server-side tagging

Experience implementing Cookiebot or consent management tools

Looker Studio reporting expertise

Prior experience working with U.S.-based clients

PERFORMANCE METRICS (KPIs)

Conversion growth and scalability

Cost per lead/acquisition efficiency

Budget pacing accuracy

Tracking integrity and QA compliance

Reporting consistency and timeliness

Client satisfaction and retention

CAREER PATH

As EMS expands its digital marketing division, this role may evolve into:

Senior Google Ads Strategist

Marketing Analytics Lead

Digital Growth Manager

Director of Paid Media

WHY JOIN EMS

Fully remote India-based contractor engagement

Stable INR compensation structure

Exposure to U.S. business markets

Opportunity to work with advanced tracking systems

Clear structure, accountability, and growth potential

HOW TO APPLY

Submit your resume and a brief cover letter detailing your Google Ads management and tracking implementation experience to:[email protected]