Golf Marketing Manager

About Carr Golf

Carr Golf is one of the most established and respected names in the international golf industry, with over 36 years’ experience delivering excellence across luxury golf travel, golf club management and golf course maintenance.

Carr Golf Services is Ireland’s leading golf club management and commercial services company. We manage a portfolio of clubs with a clear focus on exceptional course presentation and enhancing the experience for members and visitors. Swingyard, our innovative golf leisure concept, blends energy, creativity and technology to welcome everyone from beginners to seasoned players.

Role Purpose

The Golf Marketing Manager will lead revenue-focused marketing across Carr Golf’s portfolio of managed golf and leisure venues.

This role requires a strong understanding of the business of golf and sports membership environments. The successful candidate will drive customer acquisition, retention and revenue growth through data-led, multi-channel campaigns, while ensuring marketing strategies reflect the unique dynamics of golf clubs, golfer expectations and seasonal demand.

This position also supports the promotion of Carr Golf Services to industry stakeholders across Ireland and the UK.

Reporting & Team

Reports to the Head of Marketing

Direct line management of a Marketing Executive.

Key Responsibilities

Customer Acquisition & Revenue Growth

Develop and execute multi-channel marketing plans aligned to site-level revenue targets.

Drive membership acquisition and retention, visitor green fee sales and ancillary income.

Align campaigns with seasonal demand patterns and venue-specific objectives.

Support pricing and promotional strategies informed by golf market insights.

CRM, Retention & Customer Lifecycle

Lead CRM strategy using segmentation and marketing automation.

Deliver personalised lifecycle campaigns to increase engagement and customer retention.

Improve golfer communication relevance, loyalty and lifetime value.

Digital Performance

Oversee paid search and paid social performance.

Monitor ROAS, CPA, conversion rates and funnel performance.

Ensure SEO best practice and digital optimisation across websites.

Work closely with agency and in-house content teams.

Analytics & Insights

Establish clear KPIs linked to revenue and retention.

Analyse campaign and customer data to identify growth opportunities.

Provide performance reporting and recommendations to senior stakeholders.

Brand & Stakeholder Management

Act as brand guardian across Carr Golf managed golf venues

Support B2B marketing to promote Carr Golf to UK and Irish course owners, committees and trade partners.

Maintain strong collaboration with operations, sales and external partners.

Adhere to strict confidentiality standards.

Essential Experience

6+ years’ experience in a commercially focused marketing role.

Strong knowledge of the golf industry and/or sports membership sector is essential.

Experience managing the customer journey from casual visitor to repeat customer or member.

Demonstrated ability to deliver measurable revenue growth.

Expertise in CRM and marketing automation platforms (HubSpot or equivalent).

Experience managing paid digital campaigns and performance budgets.

Strong analytical capability with experience interpreting and presenting insights to senior stakeholders.

Experience working across multiple brands or business units, balancing central strategy with local execution.

Excellent stakeholder management and communication skills.

Desirable Experience

Experience working directly with golf clubs, sporting organisations or leisure venues.

Exposure to B2B marketing within sport or hospitality sectors.

Budget ownership experience.

CMS (e.g. WordPress) experience.

Core Competencies

Commercially driven and results-oriented

Strategic thinker with strong execution capability

Data-led decision maker

Highly organised with strong prioritisation skills

Collaborative and relationship-focused

Adaptable and resilient in a fast-paced environment

Academic/Other Requirements

Degree in Marketing, Business or related discipline.

Strong working knowledge of Microsoft Office (Excel, PowerPoint, Word, Outlook).

Ability to travel between managed sites as required.