Go-To-Market Strategist

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Senior Go-To-Market Strategist

Seoul, Korea

Role overview:

As a 3P Go-To-Market (GTM) Strategist at PlayStation, you will be a key player in shaping the strategies that bring our partners’ games to life across the PlayStation ecosystem. This role sits at the intersection of strategy, partner relations, and cross-functional execution, evangelizing the value of PlayStation GTM capabilities externally and acting as a subject matter expert on 3P titles to cross-functional teams internally.

Reporting to the Global Account Director, this role will be vital to the success of partner’s games at PlayStation and maximize 3P games reach to the right PlayStation players

Key Responsibilities

• Advise and influence assigned partners on their GTM strategies by collaborating with the Account Managers to identify key titles, providing education, resources, and tailored approaches while ensuring alignment with both PlayStation and partner goals.

• Serve as a key expert in educating 3P Partners about PlayStation GTM capabilities and best practices providing both high-level guidance and in-depth explanations as appropriate to ensure commercial success on PlayStation and deliver professional presentations in front of key leaders and executives throughout the organization.

• Provide guidance and be a potential first point of partner contact with Global Account Management Team to support the discoverability of 3P content on PlayStation via self-service tools and other platform specific capabilities (i.e. Gamehub, PS Plus, etc.)

• Own and be accountable for global contractual marketing commitments for assigned accounts. This includes oversight of partnership engagement to ensure effective deal execution, defining and securing SIE marketing commitments, and consolidating go-to market reporting – ATL campaigns, Retail Marketing, PlayStation Store, BTL.

• Build and maintain strong cross-functional relationships to stay current on PlayStation GTM opportunities (Global Marketing, Store, Portfolio teams, etc.)

• Act as the subject matter expert (SME) on partner product roadmaps and keep internal stakeholders informed and aligned.

• Work as a collaborative team member within the Partner Commerce Team in establishing and executing Partner plans; understanding market dynamics, shifting consumer demands, and helping adjust title level plans to meet future market needs.

• Provide holistic and actionable reporting on GTM executions to shape future strategies.

• Participate in and support joint business reviews, Monthly/Weekly team meetings, business performance reviews.

Qualifications

• 5~7+ years of experience in go-to-market strategy, account management, partner marketing, or product marketing, ideally within gaming, entertainment, or tech industries.

• Strong understanding of the consumer in the digital and gaming ecosystem.

• Proven ability to build and execute go to market plans in collaboration with cross-functional teams.

• Strong communication (verbal and written) and interpersonal skills, with Korean and English proficiency as a baseline requirement

• Strong ability to synthesize complex strategies into clear, professional documentation and presentations for both internal stakeholders and external partners, including executive-level audiences.

• Excellent communication and relationship-building skills, with experience influencing both internal stakeholders and external partners.

• Demonstrated ability to think strategically while executing tactically in a fast-paced environment.

• Experience working with international and/or multi-regional teams is a plus.

• Relocation assistance may be available

Key Competencies

• Strategic Thinking & Planning

• Cross-functional Leadership

• Partner Relationship Management

• Marketing Communications

• Data-driven Analysis & Reporting

• Adaptability and Problem Solving

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.