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Go-to-Market Propositions Lead 

Dunnhumby

Prague permanent

Posted: April 7, 2026

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Quick Summary

We are looking for a Go-to-Market Propositions Lead to join our team and drive innovative solutions for our global clients. The successful candidate will be responsible for developing and executing go-to-market strategies that drive revenue growth and customer engagement. The ideal candidate will have a strong understanding of customer data and market trends.

Job Description

dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro.

We’re looking for a talented Go-to-Market Propositions Lead to turn our media propositions into commercially successful, sales‑ready solutions. Acting as the bridge between proposition strategy and commercial execution, you'll ensure media propositions across online and offline channels are clearly positioned, compellingly packaged, and successfully activated in the market.

In this role, you will shape data‑backed, value‑driven go‑to‑market strategies, build compelling sales narratives, and translate complex media solutions into simple, actionable offers supported by case studies, measurement frameworks and sales enablement tools. A key focus will be accelerating the commercialisation of our in‑store digital screens proposition.

Working in close partnership with our Digital and Offline Media Proposition Leads, Sales teams, and wider internal stakeholders, you’ll maximise commercial impact and drive client adoption across our full media portfolio.

What we expect from you

• Strong experience in media sales, ideally involving integrated media solutions or media packages

• Deep understanding of retail media, media planning, in‑store digital signage, online channels, and shopper insights

• Proven experience developing and executing go‑to‑market strategies

• Strong commercial mindset with the ability to influence and support sales performance

• Experience working cross‑functionally on complex, multi‑stakeholder projects

• Ability to simplify complexity through structured, strategic thinking

• Comfortable translating solutions into compelling sales narratives, decks, and enablement materials

• Experience with measurement frameworks, case studies, and evaluating performance (desirable)

• Background in retail media, FMCG marketing, media agencies or similar commercial media roles (desirable)

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

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