Go-To-Market Manager

Our Business

FISPAN Services Inc. (FISPAN) is an Enterprise SaaS FinTech company that allows banks to deploy embedded financial products and services to create a seamless banking connection for their corporate clients. Our product aims to provide instant scale and reach for banks who want to remove friction and add value by enabling their commercial banking clients to access banking services through their preferred ERP / accounting platform. 

Founded in 2016 and headquartered in downtown Vancouver, FISPAN is on a mission to create the best product in the FinTech industry and fundamentally change the way that companies bank. Being the market leader in ERP Banking, we work with the world’s Tier 1 banks with assets exceeding $3T, including J.P. Morgan Chase, Wells Fargo, TD and Bank of Montreal. 

We are looking for dynamic and passionate individuals to join our high performance team and contribute to our rapid growth and exciting journey.

Position

FISPAN is seeking a Go-To-Market (GTM) Program Manager to own and drive the end-to-end execution of product launches across our platform, ERP integrations, and bank ecosystem.

This role is responsible for turning strategy into execution — ensuring that new products move successfully from market validation → product definition → pilot → launch → scale.

You will sit at the center of Product, Product Marketing, Sales (Partner Managers), Partner Success, Marketing, and RevOps, acting as the orchestration layer that ensures all GTM activities are aligned, delivered on time, and drive measurable outcomes.

This is a highly cross-functional role requiring strong program management, GTM intuition, and the ability to operate in a complex B2B2B fintech environment.

Main Responsibilities

Own End-to-End GTM Program Execution

Drive the full GTM lifecycle:

Market validation → Product definition → Product build → Pilot → Launch → Post-launch iteration

Define and manage GTM readiness gates (e.g., Product Ready, Pilot Ready, Launch Ready)

Ensure all phases are clearly scoped, tracked, and executed

Lead Pilot Strategy & Execution

Structure and operationalize pilots with banks and customers:

Define scope, duration, and success criteria

Align stakeholders across Product, Partnerships, and Success

Track pilot performance and ensure clear outcomes:

Product validation

Revenue potential

Bank readiness

Drive decisions on scaling, iteration, or adjustment

Orchestrate Cross-Functional Execution

Act as the central point of coordination across:

Product & Engineering

Product Marketing

Partner Managers (Sales)

Partner Success

Marketing

RevOps

Drive alignment, remove blockers, and ensure accountability

Lead GTM planning and execution forums

Own the GTM System & Execution Framework

Maintain and evolve FISPAN’s GTM framework and tracker

Ensure all GTM deliverables (assets, enablement, dependencies) are:

Clearly defined

Assigned

Delivered on time

Build repeatable processes for scaling launches across products and banks

Drive Bank Readiness & Partner Activation

Coordinate GTM execution across multiple bank partners in parallel

Ensure each bank is:

Technically validated

Commercially enabled

Equipped with tailored assets

Work closely with Partner Managers and Partner Success teams to drive adoption

Lead GTM Asset Development & Enablement

Define requirements for:

Sales enablement materials

Training programs

Marketing collateral

Ensure internal teams and partners are fully enabled prior to launch

Validate readiness through real-world sales feedback

Launch & Post-Launch Optimization

Coordinate launch readiness across all stakeholders

Track performance against KPIs:

Pipeline

Adoption

Partner activation

Drive continuous iteration based on:

Sales feedback

Customer insights

Market data

Success Looks Like

All major launches follow a clear, repeatable GTM process

Products are validated through structured pilots before scaling

Sales and bank partners are consistently ready at launch

GTM assets are delivered on time and adopted across teams

Launch performance is tracked and continuously improved  

Requirements/Qualifications

Experience

4–8 years in GTM, program management, product operations, or similar roles

Experience launching products, features, or integrations in B2B SaaS or FinTech

Strong understanding of GTM strategy and product lifecycle

Core Skills

Program & Project Management

Ability to structure and manage complex, multi-phase initiatives

Strong ownership of timelines, dependencies, and execution

Cross-Functional Leadership

Proven ability to align and influence stakeholders across teams

Comfortable operating without direct authority

GTM & Product Understanding

Understanding of:

Product development lifecycle

Sales enablement and launch processes

Pilot-driven product validation

Execution & Ownership

Highly proactive and detail-oriented

Strong follow-through and accountability

Comfortable operating in ambiguity

Analytical & Data-Driven

Ability to define KPIs and measure GTM effectiveness

Experience using data to drive iteration and decision-making

Preferred Qualifications

Experience with ERP integrations (NetSuite, Sage, Dynamics, QuickBooks, etc.)

Familiarity with bank partnerships and embedded banking

Experience working in fintech, payments, or treasury management

How You Work

You bring structure where there is none

You simplify complexity into clear execution plans

You push initiatives forward relentlessly

You focus on outcomes, not just activity

Why Work With Us? 

 ✨  Visionary Team, Proven Results

Our leadership bench brings deep, collective experience in scaling high-growth FinTech companies through major funding cycles and critical market inflection points. This expertise creates a stable foundation, allowing you to focus on building and innovating. You will benefit directly from mentorship, expand your professional network, and learn the strategic decision-making processes required to lead a global, mature technology company.

🚀 Accelerated Career Ownership & DEI Commitment

We are an emerging high-growth company, and that means your career trajectory here is accelerated. Our employees are immediately given a high level of ownership and autonomy over complex, impactful projects.

As FISPAN continues to grow, we are committed to celebrating diversity, endorsing equity, and encouraging inclusion. We strive to eliminate bias throughout our recruitment process and build a culture where everyone feels they belong and can contribute their best work.

💰 Strategic Total Rewards & Wellbeing

We invest in your success. Our total compensation packages are designed to be highly competitive, including a semi-annual bonus plan that give you a true stake in our future. Beyond your compensation, you benefit from:

Best-in-Class Equipment: The most modern MacBook and Apple equipment.

Prime Location: Our downtown Vancouver office offers coastal views and access to the building fitness center.

Flexibility: Generous benefits, including a family leave top-up program and our Work-From-Anywhere policy.

☕ Purpose-Driven Culture & Prime Perks

Our culture is the foundation of our success. We operate with a "we over me" mentality, fostering strong, collaborative bonds built on Trust and Candor. You will also enjoy: fully stocked cupboards, weekly catered team lunches, and daily JJ Bean coffee runs to keep your energy high and your wallet happy.

Compensation Package  

FISPAN believes in an atmosphere and culture when innovation can flourish, collaboration and teamwork are valued and transparency is at the core of it all. We want our employees to see how the ideas they help generate today have an impact on how we do business tomorrow.With that, the hiring salary range for this position is $93,000-$109,000 annually; the base pay offered is based on comparable market data from companies of similar employee size, revenue and location. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive semi-annual bonus program, subject to program eligibility requirements. 

At FISPAN, we reward employees for achieving their objectives, going beyond the requirements of their job, demonstrating leadership, fostering innovation and advancing the organization as a whole. We value talented people of all backgrounds and characteristics that share our vision of being the number one platform for the business banking ecosystem. 

Other components of our rewards offerings include support of career development, wellbeing, and personal growth. 

Extended health and dental benefits

Paid time off 

Savings and retirement plan matching

Parenthood top-up

Mentorship programs, and leadership series (to name a few) 

Note: The incentive programs, benefits, and perks have certain eligibility requirements and may vary, only be partially or not at all available based on criteria such as location, employment status, etc. We’ll be happy to clarify eligibility for interviewing candidates.