Go-To-Market (GTM) Strategy Lead

Go-To-Market (GTM) Strategy Lead

Description -

We are looking for a Go‑to‑Market (GTM) Strategy Lead to drive HP’s most critical commercial strategy initiatives. This role requires a seasoned strategy leader with strong first‑principles thinking, advanced AI‑driven analytical capabilities, deep GTM expertise, and the ability to lead and influence at the executive level. You will own the development of multi‑year GTM strategies, guide cross‑functional transformation, and accelerate HP’s commercial performance across regions, segments, and routes to market. 

This is an ideal role for a leader who thrives in highly dynamic environments, enjoys solving complex global problems, and wants to make a material impact on HP’s growth trajectory. You will shape what we sell, how we sell, where we sell, and to whom we sell — and drive the execution needed to make it real. 

What You'll Do 

• Lead the creation, evolution, and execution of HP’s global and segment-level GTM strategy, including segmentation, RTM design, competitive analysis and ensuring alignment with corporate priorities and long term growth ambitions. 

• Create multiyear roadmaps that integrate customer insights, market dynamics, competitive intelligence, and financial modeling. 

• Optimize GTM mixes and 4P/3C frameworks to maximize revenue, margin, and coverage efficiency. 

• Drive high impact cross functional initiatives across Sales, Marketing, Product, Category, Finance, and Transformation teams.  

• Define OKRs/KPIs and establish rigorous measurement frameworks to track GTM performance.  

• Provide executive-level storytelling and influence; guide decision-making across VP+ and C suite stakeholders.  

• Mentor Go-to-market strategists, structure complex workstreams, and ensure clear execution in ambiguous environments.  

• Leverage AI, automation, and advanced analytics (Power BI, Excel, M365/OpenAI agents) to generate insights and scale impact. 

What You Bring 

• 10+ years of experience in Strategy, Consulting, Product, or Commercial leadership roles. 

• Deep GTM strategy expertise: segmentation, RTM strategy, multi‑year planning, competitive intelligence, and 4P/3C optimization. 

• Proven ability to lead cross‑functional teams and influence executives at the highest levels. 

• Strong analytical, modeling, and data‑storytelling capabilities; skilled in applying AI, advanced analytics, and smart automation to accelerate strategy work. 

• Knowledge of B2B enterprise and B2C hardware businesses, channel/partner models, and hardware market dynamics. 

• High ownership, curiosity, structured problem-solving, and strong program management skills. 

Why Join 

In this role, you will shape HP’s GTM vision and directly influence HP’s global commercial trajectory. You’ll operate with significant autonomy, work on high‑visibility initiatives, partner with exceptional teams, and have the opportunity to drive meaningful transformations across the business. If you want to think big, move fast, and help accelerate HP’s growth, this is the place. 

Disclaimer 
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. 

The base pay range for this role is $169,000 to $249,000 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; • 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Business Planning

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"