Go-To-Market (GTM) Specialist

Hirehangar

Cape Town, South Africa, South Africa Remote contract

Posted: January 7, 2026

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Required Skills

Growth Demand Generation Lead Generation Inbound Marketing Outbound Outreach SEO Content Creation Social Media LinkedIn Email Campaigns Performance Tracking Optimization

Job Description

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.

Go-To-Market (GTM) Specialist

We’re looking for a hands-on GTM Specialist to help us generate pipeline by running inbound, outbound, and content-driven campaigns. This role is execution-first - you’ll be building, testing, and iterating across multiple channels to find what works.

Responsibilities

• Run inbound campaigns (SEO, content, social, earned media)

• Execute outbound outreach (cold calls, email sequences, LinkedIn)

• Experiment with social growth across LinkedIn, X/Twitter, Reddit, and communities

• Track performance and optimize campaigns to drive qualified leads

• Partner with sales and marketing to refine GTM approach

Requirements

• 1–4 years in growth, demand gen, or lead gen roles

• Experience with inbound OR outbound lead generation

• Familiarity with tools like HubSpot, Apollo, Outreach, or Salesloft

• Strong execution focus - not a management role

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