Go-to-Market (GTM) Lead

About Eucalyptus

We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.

Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.

• Supported over 350k patients living with obesity across our 5 markets

• Received selective NICE endorsement to provide services to the NHS.

• Tailored our offering to thousand of patients in Germany and Japan

About the role (What you’ll be doing)

This role blends brand strategy, creative direction, and proposition development. You’ll work at the intersection of marketing, product, and the wider business, shaping how our emerging verticals are positioned and brought to market.

In this role, you will…

• Craft the story

• Build the unifying Juniper narrative: a brand architecture that ties weight, diagnostics, curated commerce, and new conditions into one compelling story.

• Develop the emotionally resonant angle for each new product line: what it means, why it matters, and how it helps women feel understood.

• Shape the propositions

• Translate insight (patient research, clinical signals, usage patterns) into clear value propositions, bundles, and membership concepts that drive adoption.

• Design and test new vertical propositions: positioning, messaging, naming, creative hooks.

• Bring ideas to life across touchpoints

• Partner with product, CRM, and, design, and growth to embed propositions across journeys, ensuring patients experience them as part of care, not clutter.

• Guide the creative direction for campaigns, landing pages, in-product surfaces, and lifecycle messaging.

About you (Who you are)

You enjoy working in fast-moving environments, take ownership seriously, and bring clarity where things are still being figured out. Above all, you’re motivated by impact — not just launching work, but seeing it land, perform, and evolve.

You’ll excel in this role if you…

• Have 7–10+ years in brand strategy, creative strategy, proposition design, product marketing, or a related hybrid role

• Can turn complex problems into simple, compelling storytelling

• Know how to build from 0→1: proposition, positioning, naming, creative direction

• Are equally comfortable in creative ideation and rigorous strategic thinking

• Can work cross-functionally with product, design, CRM, clinical teams

• Enjoy owning the big picture but aren’t afraid to write the actual line or sketch the first wire

• Thrive in ambiguous, fast-paced environments where you get to define the playbook, not follow it

• Care deeply about building brands that make people feel understood, supported, empowered

Bonus points if you:

• Have experience in women’s health, wellness, or consumer health

• Have shaped or launched connected product ecosystems

• Bring a creative background (copywriting, brand design, creative strategy)

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.

• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.

• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.

• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.

• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in the UK

• Be an owner – Your own stake in the business with our employee options program

• Invest in your growth – Annual development budget plus 3 days of professional development leave

• Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration

• Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you

• Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year

• Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.