Go-To-Market Engineer

At Get Licensed, we help people get training, get licensed and find work, and we do this by leveraging technology to make the whole process as efficient and easy as possible. We operate across a number of verticals, and we're looking to expand those verticals to cater to demand in the UK.

We've helped more than 400,000 people get licensed and find work and are consistently rated 5-star on Trustpilot with over 32,000 reviews.

You will also be working with one of our portfolio companies eCert, which is our dedicated Health & Social Care training platform — trusted by 2,000+ businesses across the UK.

The Role

You will own the full GTM infrastructure across Get Licensed and ecert. From how we identify and prioritise the right prospects, to how we detect when a business is ready to buy, to how we run highly personalised outreach at scale using AI and automation. This is a high-ownership, high-impact role. You will be building from the ground up, and your work will have direct commercial impact from day one.

You will have full visibility across the commercial operation and direct access to decision-makers across both businesses.

What You Will Be Building

Lead Intelligence and ICP Targeting

Building the systems that surface the right prospects at the right time, so the commercial team is always working the highest-quality pipeline.

Designing and maintaining ICP frameworks for each market, using firmographic and behavioural data to define who we should be targeting and why

Building automated lead scoring and enrichment systems that rank and prioritise prospects so effort is always focused where it converts

Owning the data quality and structure that underpins every outbound motion

Signal-Based Prospecting

The best outbound reaches the right person at the moment they actually need you. You will build the infrastructure that makes this possible at scale, detecting intent and timing signals that indicate when a business is likely to be in-market and triggering the right response automatically.

AI-Powered Outreach

Using tools like Clay, Make.com, n8n, and AI APIs to build outreach workflows that generate genuinely personalised messages based on each prospect's specific context

Building and maintaining multi-channel sequences across email and LinkedIn that move leads through the pipeline based on behavior and engagement

Continuously testing and improving message quality, timing, and targeting to improve conversion at every stage

CRM and Revenue Infrastructure

Own the HubSpot CRM end to end, clean data, structured pipelines, accurate attribution, and the right visibility for the sales team at every stage

Build dashboards and reporting that give leadership a clear, real-time view of pipeline health, outbound performance, and revenue forecasting

Document every system you build so processes are repeatable 

What we are looking for?

Must-haves:

Strong hands-on experience with Clay, core tool for enrichment and outbound automation in this role

HubSpot CRM at a build and manage level, not just a user level

Automation platforms at a high level, Make.com, n8n, or equivalent. You should be able to build complex multi-step workflows independently

API fluency, comfortable connecting tools, reading documentation, and building integrations without hand-holding

Strong data skills, pulling, cleaning, enriching, and structuring data confidently

Strong written English, you will be reviewing and prompting AI-generated copy and it needs to be high quality

Highly self-directed and organised, able to manage multiple systems and workstreams with minimal oversight

Strong advantage:

Python or JavaScript proficiency. The stronger your technical ability, the more sophisticated the systems you can build

Experience with lead enrichment platforms such as Apollo.io, Phantombuster, or similar

Familiarity with AI APIs including OpenAI, Anthropic Claude, or similar

Prior experience in a B2B, SaaS, or edtech environment

Understanding of UK business data and compliance landscapes

Tools You Will Work With

Clay, HubSpot, Make.com, n8n, Apollo.io, Claude AI API, LinkedIn Sales Navigator, Python, JavaScript

What Success Looks Like

You will know you are doing well when the commercial team has better pipeline than they had before you joined, outbound is running with greater efficiency and precision, and team has clear visibility into what is working and what is not.

The measure of this role is the quality of the systems you build and the commercial results they drive.

Working Here

Karachi office

Full ownership over what you build, no bureaucracy, no sign-off chains for every decision

Working across two brands gives you exposure to both B2C and B2B go-to-market motions simultaneously

We invest in the tools you need. If something makes you faster or more effective, we will get it.

Expected Behaviors — How We Work

We're primarily non-hierarchical, allowing all our colleagues to take responsibility from day one. We are committed to achieving excellence whilst having fun and being highly curious. We are passionate about hiring fantastic individuals who thrive in an open, fast-paced and collaborative environment, are accountable to themselves, and are willing to roll their sleeves up to get stuff done.

There are certain behaviors we expect from our colleagues, and the key ones are below. Fundamentally we expect everyone at Get Licensed to Do The Right Thing. We measure performance against these behaviors as part of each team member’s monthly performance review:

Agility: We move fast, adapt quickly, and continuously improve.

Curiosity: We never stop learning and seeking better ways to do things.

Excellence: We set new standards and strive to exceed expectations.

Love: We care deeply for the work we do, for each other, and for our customers.

What We Offer
• A key role in a growing, purpose-driven SaaS company
• A clear career path as the Customer Success team grows
• Supportive, collaborative team culture across UK and Pakistan offices
• The chance to make a real difference to care sector organisations across the UK
• Competitive salary — to be confirmed based on experience