Global Product Marketing Manager, Smart Products (CMF)

About Nothing

Nothing exists to make tech feel exciting again.

We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.

About CMF by Nothing

CMF is a sub-brand of Nothing, created to make great design and quality tech more accessible. We combine cutting-edge aesthetics with an uncompromising user experience—delivering standout products without the typical shortcuts found in this market segment. Since launching in 2023, we’ve been on a mission to challenge the status quo. With a fast-growing product portfolio, CMF is shaping a new kind of tech experience—bold by design and built for a generation that demands more from the everyday. We operate like a startup within a startup: big ideas, fast execution, and a relentless drive to lead—not follow. Now, as we scale CMF into a global powerhouse from India, we’re expanding our marketing leadership to help shape what’s next.

About the Role

We’re looking for a Product Marketing Manager to help lead the global go-to-market execution for CMF’s smart product portfolio—including audio, wearables, etc. You’ll play a key role in shaping the narrative, driving launch readiness, and delivering campaigns that make an impact across markets and channels.
This is a global-facing role based in Gurgaon—perfect for someone who thrives in the details, moves fast without sacrificing quality, and is relentlessly focused on delivering ROI through bold, effective work.

Key Responsibilities

• Support the development and rollout of end-to-end launch strategies—from positioning and messaging to execution across all key phases

• Translate product features and benefits into clear, compelling narratives for diverse global audiences

• Work closely with the global product marketing lead and cross-functional teams to build sharp GTM plans and drive alignment across creative, regional, and channel partners

• Own executional excellence for all smart product launches: campaign timelines, deliverables, and feedback loops

• Lead the development of creative briefs for launch assets across films, digital, retail, and social—ensuring quality and consistency across touchpoints

• Partner with in-house creative and agency teams to deliver assets on time, on brand, and optimized per platform

• Coordinate with local market teams to localize messaging, identify key channels, and land impactful moments

• Track performance of campaigns across phases and channels, contributing to post-mortems and optimization strategies

• Maintain a strong understanding of market dynamics, competitive landscape, and cultural relevance—especially in India, our primary growth market

• Stay sharp on product performance, user feedback, and category trends to inform future launches and audience targeting

What We’re Looking For

• 5–7 years of experience in product marketing, campaign management, or GTM strategy—ideally in tech, audio, wearables, or fast-moving consumer brands

• Experience launching products at scale across markets with a strong handle on positioning, messaging, and channel execution

• Extremely ROI-driven—able to balance impact and efficiency, and comfortable working within lean budgets

• Creative thinker with a deep appreciation for great storytelling, design, and user experience

• Strong attention to detail and a high execution bar—nothing slips through

• Clear communicator with cross-functional fluency across product, creative, and regional teams

• A self-starter with a builder’s mindset, who thrives in a fast-moving, ever-evolving environment

• Deep understanding of the Indian market with global awareness