Global PR & Communications Manager (US & EU Markets)

Who we are

Skylum empowers millions of photographers to create incredible images. Our award-winning photo editing software combines AI-powered automation with full creative control. We make editing enjoyable, easy, and accessible for everyone.

You’ll join an environment where growth, learning, and creativity are encouraged. Flexible schedules, trust-based workflows, and a supportive team give you everything you need to focus on your best work.

🇺🇦 Proudly Ukrainian, Skylum stands with Ukraine through action, regularly supporting organizations that help accelerate our victory.

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Who we’re looking for

We are looking for a PR & Communications Manager to build and execute our media presence across the US and European markets, with a focus on Germany.

This role is focused on earned media, storytelling, and external communications. You will drive consistent, high-quality media coverage, shape our narrative, and ensure strong brand visibility across key external channels.<!-- notionvc: 064430f5-8273-42a8-9dea-ad2bd0149dc3 -->

Main goal:

Build an effective PR system that ensures consistent media coverage and increases brand awareness and trust across the US and European markets.

Establish strong expert and brand positioning for Luminar within the industry through strategic media presence, leadership, and PR initiatives.

Responsibilities:

PR & Media Relations (60%)

Execute PR strategy across US and EU markets

Pitch stories and secure media coverage in relevant outlets

Build and maintain relationships with journalists and editors

Develop strong story angles, narratives, and media hooks

Own the full cycle: idea → pitch → placement → amplification

Shape and refine brand narrative for external communications

Create press materials (press releases, media kits, talking points)

Align messaging across PR, content, and marketing

Ensure industry awards recognition

Introduce proper PR measurement model with clear impact on business

Events (~30%)

Own execution of selected industry events (US/EU)

Contribute to presence strategy (booth concept, messaging, positioning)

Coordinate communication with vendors and logistics

Secure speaking opportunities and event-related PR

Webinars & external content (10%)

Support webinars and external-facing content from a communications perspective

Package insights into clear, compelling narratives

Support cross-team educational materials where needed

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Requirements:

2-4+ years of experience in PR / Communications

Experience in tech, SaaS, AI, or creative tools

Proven track record of securing Tier-1 US/EU media coverage (portfolio)

Experience working with US and/or European media

Hands-on experience with pitching and journalist outreach

Strong English (written and spoken)

Ability to independently drive PR initiatives

Hands on experience with PR tools (e.g. Muck Rack, Qwoted)

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Nice to have:

Experience with German press landscape

Spoken/written German

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What success looks like

Consistent, high-quality media coverage in target markets

Strong relationships with key journalists and media outlets

Clear and recognizable brand narrative in external communications

Well-executed presence at key events

Strong foundation for PR impact measurement

What we offer

For personal growth:

A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;

An educational allowance to ensure that your skills stay sharp;

English, German, and Polish classes to strengthen your capabilities and widen your knowledge.

For comfort:

A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;

The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.

For health:

Medical insurance;

Twenty-one days of paid sick leave per year;

For leisure:

Twenty-one days of paid vacation per year;

Fun times at our frequent team-building activities.

What to expect when you apply

An interview with our Talent Acquisition Specialist

Professional interview

Test task

Management interview

And finally, your job offer!

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