Global Lead Creation & Content (w/m/d)

Confidential

München, Bayern, Germany permanent

Posted: January 30, 2026

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Quick Summary

As a Global Lead Creation & Content (w/m/w), you will be responsible for developing and implementing the global marketing team's content strategy, working closely with the marketing and product teams to create engaging stories that resonate with our target audience.

Required Skills

Creative Leadership Content Strategy Cross-Functional Collaboration Brand Storytelling Campaign Management Design Systems Visual Design Social Media English Proficiency German Language

Job Description

Du brennst für starke Geschichten, kreative Konzepte und Content, der Menschen wirklich erreicht. Zur Erweiterung unseres globalen Marketing Teams entwickelst du als Global Lead Creation & Content (w/m/w) unsere Markenstory weiter und übersetzt sie in überzeugende Inhalte über alle Kanäle hinweg. Du führst kreative Prozesse mit Klarheit und Vision und arbeitest eng mit dem Marketing und Produktteam zusammen. Dabei verbindest du strategisches Denken mit einem feinen Gespür für Ästhetik, Sprache und Zielgruppe.

Dein Tätigkeitsbereich:

• Du übernimmst die kreative Leitung des internen Designteams und die Steuerung externer Grafiker und Dienstleister.

• Du arbeitest in enger Zusammenarbeit und Absprache mit dem gesamten Marketingteam.

• Du verantwortest die Erstellung von Kampagnen und auch Umsetzung diverser Offline- und Online Maßnahmen auf nationaler und internationaler Ebene.

• Du wirkst bei der Erstellung diverser Werbemittel nach CD-Vorgaben mit und entwickelst unsere bestehende CI weiter.

• Du präsentierst unsere CD, setzt diese durch und überwachst diese auf nationaler und internationaler Ebene

• Du organisierst die Bestellung und Qualitätsprüfung aller Werbemittel

• Du leitest die Entwicklung, Absprache und Durchführung internationaler Marketingkampagnen

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