Global Category Development Manager

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart. 

JDE Peet’s is the world’s leading pure-play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focusing on brand-led growth across three big bets: Peet’s, L’OR, and Jacobs, alongside a collection of 9 local icons; such as Douwe Egberts, Kenco, Pilao, Old Town, Moccona, Super, Gevalia, Friele, Marcilla. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees.

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!

Find out more at http://careers.jdepeets.com

As Global Category Development Manager, you will shape how JDE Peet’s wins the coffee category globally. Sitting within the Global Sales team, this role drives the global category vision by turning consumer, shopper, and market insights into scalable strategies, frameworks, and playbooks. You will partner closely with global and local stakeholders to enable consistent, value-creating category growth across markets. Acting as a category thought leader, you will elevate customer conversations from short-term negotiations to long-term strategic partnerships. This role balances brand ambition, commercial performance, and market execution at scale.

Key Responsibilities

• Define and lead the global coffee category vision and long-term growth roadmap in line with brand and value creation strategy

• Act as the global category expert for international customers, shaping strategic selling narratives and long-term category growth plans

• Translate consumer, shopper, and performance insights into clear category opportunities and actionable recommendations

• Develop and deploy global category management frameworks and playbooks (e.g. Master Stock List, channel strategies)

• Enable and challenge local markets with strategic guidance, best practices, and hands-on support for priority initiatives

• Influence cross-functionally across Marketing, RGM, Sales, Finance, Supply Chain, and Innovation to embed category thinking end-to-end

Working at JDE Peet’s is hands-on, fast-paced, and impact-driven. For this role as Global Category Development Manager, we’re looking for someone with the following skills and experience:

• Strong commercial foundation (typically 8+ years) in Sales, Shopper Marketing, and/or Marketing

• Experience working in global or multi-market environments with diverse retail dynamics

• Proven strategic thinking skills, able to translate long-term vision into practical execution

• Data-literate and analytical, with the ability to turn complex insights into compelling category stories

• Strong stakeholder management skills, including partnership with senior leaders and international customers

• Entrepreneurial mindset with curiosity to explore new tools, insights, and ways of working

Your application at JDE Peet's

If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes to drive objectivity and eliminate bias. Please reach out if you require any reasonable adjustments to the recruitment process.

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