Global B2B Performance Marketing Manager

Indefinite
Full time
Hybrid (28020, Madrid, Madrid, Spain)
Marketing
What is Embat?

Embat is one of the fastest growing startups in Europe. Embat was born in 2021 to design the best way for medium and large-sized enterprises to plan their finances and monitor their cash flow in real time.
Our mission is to build a product (SaaS) that leverages technology and excellent client experience to empower our clients to make the best business decisions by accessing the best financial information, 100x more efficiently than using Excel files.

We are a fantastic team of 120+ people from different backgrounds and nationalities. Backed by reputable international investors, we are building a global company and a great place to work!

In February 2024, we closed our third investment round worth 15 million euros! This has been led by the renowned international investment fund Creandum, with the invaluable support of our all-time partners Samaipata, 4Founders Capital and VentureFriends.

What are we looking for?

We are looking for a Global B2B Performance Marketing Manager to lead our acquisition strategy and drive growth through paid channels across our principal markets (Spain, UK and DACH)

This role is key to acquiring new B2B clients by effectively managing paid marketing campaigns. You will play a strategic role in achieving key business objectives, using data to measure channel performance and determining how best to allocate marketing investment across competing opportunities, with a primary focus on Google Ads and LinkedIn Ads.

What will you do?

Your main responsibilities will be:

Paid Strategy & Execution

Manage the day-to-day delivery of Paid Advertising campaigns (Google Search, Microsoft Ads, and LinkedIn Ads), including planning, strategy development, account setup, execution, and analysis.

Lead SEM Strategy: Oversee strategy and hands-on management of SEM campaigns. This includes keyword research, account structure, bidding strategies, and writing compelling ad copy aligned with user intent.

Drive Paid Social Growth: Develop, execute, and scale paid social marketing strategies on LinkedIn Ads. You will plan campaign budgets, pacing, and forecasting to achieve revenue targets.

Creative Optimization: Create briefings for the design team to test creative variations, messaging frameworks, and audience segments to maximize performance.

Analytics & Performance

Google Tag Manager >

Track and optimize ROI: Manage budget and deadlines, recommending modifications to ad spend and channel selection based on data.

Data Analysis: Monitor campaign performance using analytics platforms (e.g., GA4, Google Ads, LinkedIn Ads, Looker). Experience with Google Cloud Platform (BigQuery) and SQL is preferred.

Reporting: Build clear performance dashboards and deliver actionable insights to stakeholders. You will conduct deep-dive analyses (e.g., cohort, LTV/CAC, funnel drop-off) to influence growth strategy.

Collaboration & Innovation

Sales Alignment: Hold weekly meetings with Sales Development teams to improve campaign quality and feedback loops on lead quality.

Test & Learn: Lead projects to inform best practices, bringing new ideas and testing trends. You will identify new platforms and tools to expand acquisition opportunities.

AI Integration: Implement new AI workflows for creative generation and optimization to improve efficiency.

What are we looking for?

Experience: 7+ years in Performance Marketing, ideally within B2B SaaS, fintech, or high-growth tech companies.

SEM Expertise: Proven experience leading strategy and hands-on management of campaigns across Google Ads and Microsoft Ads.

Paid Social Expert: Deep knowledge of LinkedIn Ads strategy for B2B audiences.

Technical Skills: Mastery of GA4, Google Tag Manager, Looker, and familiarity with HubSpot. Knowledge of SQL and BigQuery is a plus.

Soft Skills: Strategic mindset, strong analytical thinking, autonomy, and attention to detail.

Languages: Fluent English and Spanish or German is a must.

What comes with working at Embat?

We offer a platform that allows you to reach your professional and personal goals. We pride ourselves on working in an evolving and agile environment, with day-to-day interaction with every member of the team. No bureaucracy or hierarchy. We rather give you space to lead, build, collaborate and create value to our users.

Additionally, being an Embat(ier) also comes with the following benefits:

A competitive salary according to the project and responsibility.

Hybrid working setup & flexible schedule

Latest technology of your choice to do your impactful work with.

Access to private health insurance with Sanitas

Access to salary on demand, restaurant card, transport card, and kindergarden checks through Payflow

English Classes

Career progression - we are a small team with great ambitions.

An opportunity to work hand in hand with our founders who built their careers in Investment Banking at J.P. Morgan for more than a decade.

360º development - through internal and external talks, sponsored conferences and many more to come.

Twice-yearly performance reviews

Team Buildings plans