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General Sales Manager

RedBull

Louisville, KY, United States permanent

Posted: April 10, 2026

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Quick Summary

Manage a multi-channel retail sales team, driving sales growth and operational excellence while maintaining a customer-centric approach.

Job Description

The General Sales Manager is responsible for the overall day to day operations of their branch. In addition they are to drive and develop world class retail execution, best in class sales & operational process & systems, and building a winning team that epitomizes RBDC standard and culture.

MANAGING EXPECTATIONS

Lead, coach, and develop a highly capable team to ensure operational objectives are met or exceeded and that sales and distribution targets are flawlessly executed to standard

Build a platform on which high potential candidates can develop and prepare for future roles of additional responsibility

Manage operating processes/ expenses to deliver targeted profitability

EXECUTION

Develop, and continually evaluate, branch distribution plans, routes, new item distribution, and volume / sales forecast

Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, as well as other business metrics

Develop KPI priorities, strategies, and goals for the branch by coordinating with cross functional departments, to ensure the attainment of volume plan and profit objectives

BUILDING SUCCESS

Collaborate with members of the RBNA Sales and DP Team’s to develop and execute programs

Work collaboratively across the organization and share best practices

Act as a major contributor/leader among peer group

Build a diverse organization that reflects the marketplace; lives to Red Bull’s values and inspires team through effective leadership

Ensure the Branch Team understands and adheres to Company standards and operating procedures

 

8+ years of experience in Direct Store Delivery (DSD) management, including proven track record of meeting or exceeding assigned sales objectives

Key account management experience on a district, regional and national level

A proven track record of being able to motivate and build a successful sales team and promote initiatives that build and create strong trade partnerships

Strong leadership skills to provide mentoring, training or corrective feedback

Excellent verbal and written communication skills, including being able to prepare presentation materials and present the information one-on-one and in a group

Strong computer skills in Microsoft Word, Power Point, and Excel

Demonstrated analytical and organizational skills

Previous P&L experience and an understanding of computer ordering systems and other IT systems

English; additional languages an advantage

Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.

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