General Manager, U.S. – Equine Technology Platform

Confidential

Not specified permanent

Posted: March 10, 2026

Job Description

Launching a global equine SaaS platform in Lexington, Kentucky

About Equinet

Equinet is building the digital infrastructure for horse ownership and care documentation, connecting horse owners, breeders, farriers, veterinarians, and insurers into a unified and trusted ecosystem. Our platform enables structured lifelong horse records — improving asset protection, welfare transparency, insurance integration, and professional collaboration across the global equine industry. Following successful development in Europe and international markets, Equinet is launching its United States operations, starting in Lexington, Kentucky — the Horse Capital of the World.

Role Overview

The Head of Equinet USA will lead the company’s entry and expansion into the United States market. This role combines market leadership, ecosystem development, and commercial execution. The successful candidate will establish Equinet as a trusted industry platform by building strategic partnerships with breeders, farms, equine professionals, and institutions. This is a hands-on builder role, responsible for translating Equinet’s global vision into a scalable US market presence.

Key Responsibilities

Market Leadership & Expansion

Lead Equinet’s US market launch from Lexington, Kentucky

Define and execute the US go-to-market strategy

Establish Equinet as a recognized industry platform within the Bluegrass equine ecosystem

Represent Equinet at industry events, associations, and professional networks

Industry Partnerships

Build relationships with:

Breeders and stud farms

Professional horse owners

Farriers and veterinarians

Stable networks

Breed associations

Insurance and equine service providers

Develop institutional partnerships enabling large-scale adoption

Commercial Development

Drive onboarding of horse owners and professional users

Identify revenue opportunities and partnership models

Deliver measurable adoption and growth targets

Support pricing and market positioning for the US market

Operational Leadership

Build and lead the US team over time

Coordinate with global product and technology teams

Provide structured market feedback to product development

Ensure disciplined execution aligned with company objectives

Brand & Ecosystem Positioning

Act as Equinet’s senior representative in North America

Position Equinet as a neutral industry infrastructure

Develop long-term credibility within the equine community

Candidate Profile

Required Experience 10+ years professional experience

Strong network within the US equine industry

Experience working with breeders, farms, or equine service ecosystems

Proven ability to develop partnerships and industry adoption

Experience in business development, operations, or general management

Preferred Background

Leadership role in equine, agri-tech, sport tech, or SaaS platform

Experience launching or scaling new initiatives

Entrepreneurial or startup exposure

Understanding of horse ownership economics and professional workflows

Personal Attributes

Credible industry ambassador

Relationship-driven leader

Hands-on operator

Strategic thinker with execution focus

Comfortable operating in early-stage environments

Why Join Equinet

Opportunity to shape the digital future of the global equine industry

Lead US expansion from the world’s most influential horse market

Build a category-defining platform with international ambition

High autonomy and leadership impact

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