General Manager, New Products

Why Charlie Health?

Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported.

Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we’re expanding access to meaningful care and driving better outcomes from the comfort of home.

As a rapidly growing organization, we're reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you're ready to use your skills to drive lasting change and help more people access the care they deserve, we’d love to meet you.

About the Role

We are looking for a mission-driven General Manager, New Products to lead the strategy, development, and scaled execution of Charlie Health’s next generation of clinical offerings - beginning with our Substance Use Disorder (SUD) treatment program. This role will serve as the P&L owner for these new lines of business and will operate at the intersection of go-to-market, clinical, and operational functions to drive revenue, client outcomes, and innovation in IOP-level care.

The ideal candidate will have a unique ability to zoom out and define the strategic roadmap while also diving into the day-to-day to ensure we deliver scalable, high-quality, high-impact care.

We’re a team of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If you’re inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way, apply today.

Responsibilities

Strategic Planning & P&L Ownership

• Define and own the end-to-end business strategy, execution roadmap, and financial performance for new products, with a particular focus on SUD

• Develop and manage P&L accountability, including pricing, unit economics, margin expansion, and resource allocation.

• Set OKRs that span clinical outcomes, market expansion, client engagement, and bottom-line results.

Go-to-Market Strategy

• Partner with Growth, Partnerships, and Clinical Outreach to develop go-to-market motions for new programs.

• Identify TAM and establish commercial hypotheses to guide early traction and demand capture.

• Collaborate with Revenue Operations and Marketing to enable referral channel strategies, positioning, and messaging.

Productization & Operational Scaling

• Lead cross-functional teams—including clinical operations, care delivery, and platform product—to translate high-quality treatment models into scalable programs.

• Architect delivery frameworks that balance personalization, compliance, and cost-efficiency.

• Identify and implement metrics-driven workflows and technology solutions that enable sustainable growth and quality assurance.

Clinical Collaboration & Innovation

• Partner deeply with clinical leadership to shape innovative, evidence-based care models tailored to new populations

• Ensure clinical design aligns with payer requirements, regulatory guidance, and value-based care opportunities.

• Foster a culture of continuous improvement through feedback loops, pilot evaluations, and patient outcomes.

• Define clinical safety requirements and ensure 100% adherence to those requirements

Team Building & Leadership

• Hire, lead, and develop a cross-functional team including program managers, analysts, and operational leads.

• Act as a general manager and internal champion for new products across executive leadership, board, and investor conversations.

Requirements

• 10+ years of experience across business operations, healthcare innovation, or general management, ideally in digital health, behavioral health, or value-based care.

• Proven success building and scaling new products or business lines with full P&L ownership.

• Deep understanding of cross-functional collaboration between GTM, clinical, and operational teams.

• Analytical and financial fluency; ability to model business cases and assess ROI with rigor.

• Strong executional chops—bias for action, comfort with ambiguity, and detail-orientation in building early processes.

• Exceptional communication and stakeholder management skills; trusted cross-functional leader and executive presence.

• NYC based, in office 4 days/week.

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

The total target base compensation for this role will be between $220,000 and $275,000 per year at the commencement of employment. In addition to base compensation, this role also offers a performance bonus. The expected total cash compensation range, including potential bonus, will be between $264,000 and $330,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits. #LI-HYBRID

Our Values

• Connection: Care deeply & inspire hope.

• Congruence: Stay curious & heed the evidence.

• Commitment: Act with urgency & don’t give up.

Please do not call our public clinical admissions line in regard to this or any other job posting.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Charlie Health, please go directly to our Careers Page: https://www.charliehealth.com/careers/current-openings. Charlie Health will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Charlie Health will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Charlie Health Talent and People Operations professionals will only be sent from @charliehealth.com email addresses. Legitimate emails will never originate from gmail.com, yahoo.com, or other commercial email services.

Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals.

At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.

Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.

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