General Manager, Home Secured Lending

Best Egg, a financial technology platform developed by Marlette Holdings, is on a mission to inspire confidence by providing simple, personalized, and accessible solutions to help people overcome everyday financial challenges. Best Egg combines deep banking expertise, strong customer understanding, and advanced technology to deliver digital financial products and experiences that are relevant, efficient, and human-centered.

Since its founding in 2013, Best Egg has helped more than 1.6 million unique customers access credit, lending over $30 billion through a suite of flexible financial products that empower people to confidently manage their everyday finances. Headquartered in Wilmington, DE, Best Egg has grown to more than 500 employees and operates at scale with a strong foundation of financial stability—having been profitable since 2017.

Customers trust and love Best Egg, reflected in its 95% customer satisfaction rating, A+ rating with the Better Business Bureau, and 4.6-star rating on Trustpilot with more than 9,000 reviews. The company continues to expand its offerings, including new home-secured lending products designed to empower consumers in rebuilding and growing their financial health.

Best Egg fosters a culture that puts people first, creates clarity, gets things done, delivers with heart, and listens to its customers. Teams are encouraged to collaborate openly, communicate transparently, and act with urgency and empathy to deliver meaningful impact for customers and colleagues alike. With a large total addressable market of more than 100 million U.S. consumers with limited savings, Best Egg is well-positioned to continue leading in financial confidence and innovation.

The company has won multiple awards from Top Work Places including: Top Work Places for Financial Services, four years in a row for Top Work Places in Delaware and several cultural awards including Appreciation, Clued-In Leaders, Communication, Empowering Employees and Innovation.

Best Egg recently announced an agreement to be acquired by Barclays with the transaction
Expected to close in Q2, 2026. Until then, Best Egg continues to operate independently, maintaining its focus on empowering people to confidently manage their finances.

Reporting Relationship: Reports to Bobby Ritterbeck, President and Co-Founder of Best Egg
Bobby Ritterbeck serves as the President of Best Egg, where he is responsible for leading the company’s Lines of Business, Product, and Insights organizations. Under his leadership, Best Egg continues to expand its suite of innovative financial products—driving growth across unsecured loans, secured lending, credit card, and emerging product verticals.
Bobby co-founded Best Egg and has lead the building of Best Egg’s customer-centric mission and culture. His strategic vision focuses on delivering simple, transparent, and accessible credit solutions that meet the evolving needs of consumers while driving sustainable business growth.

The Opportunity:
Best Egg successfully launched its Home Secured Lending product, expanding its secured credit product portfolio to help customers access affordable borrowing solutions backed by home equity. With strong early traction and significant market potential, the company is now focused on scaling and optimizing this business line to drive sustained growth and profitability. The General Manager (GM), Home Secured Lending will serve as the strategic and operational leader responsible for expanding the product’s reach, enhancing performance, deepening customer engagement, and evolving the offering to meet diverse consumer needs.

This leader will oversee all aspects of the business—including product strategy, design, launch, growth, and P&L management. The GM will leverage deep expertise in consumer credit, home lending, and digital innovation to create a market-leading experience that differentiates Best Egg in the rapidly evolving home-secured lending landscape. This is a rare opportunity to shape the direction of a high-potential product backed by the resources and culture of a fast-growing FinTech.

Location: Preference for Wilmington, DE. Open to remote candidates with regular travel to Wilmington.

Responsibilities Include:
· Accountable executive for the Home Secured Loan P&L – including setting revenue goals, managing investments, and optimizing costs.
· Define the product strategy and customer experience - Develop a 3+-year vision aligned with Best Egg’s broader strategic goals.
· Design a digital-first low-friction customer experience that differentiates Best Egg from traditional home equity lending.
· Adjust strategy dynamically based on market performance, competitive trends, and data insights.
· Leverage customer insights and design thinking to define a differentiated value proposition across multiple customer segments.
· Identify and prioritize expansion opportunities such as HELOCs, home improvement loans, and hybrid lending products.
· Launch and operationalize the business
· Create end to end customer journeys – from application and underwriting to servicing and repayment.
· Lead go-to-market strategy, including MVP definition, launch timelines, and multi-state rollout.
· Build or partner to establish infrastructure for underwriting, collateral valuation, title verification, closing and servicing.
· Develop multi-year forecasts and manage key financial and operational KPIs.
· Collaborate with Marketing, Credit, and Capital Markets to refine acquisition, pricing, and loan funding strategies.
· Partner with legal, compliance, and operations to ensure adherence to all applicable regulations and state-specific requirements.
· Collaborate with Capital Markets and Investor Relations to align product features and risk profiles with investor expectations.
· Determine appropriate resource allocation (dedicated vs. shared, internal vs. vendor)
· Lead a high-performing cross-functional leadership team across Product, Risk, Marketing, Operations, and Technology
· Foster a culture of collaboration, innovation and accountability.
· Mentor and empower team members to operate with ownership, speed and excellence.
· Manage external stakeholder relationships
· Build and maintain relationships with partner banks, servicers, and compliance advisors.
· Serve as an external advocate for Best Egg’s Home Secured Lending initiative, enhancing brand credibility in the market.

The Successful Candidate:
Education - Bachelor’s degree required; MBA or advanced degree preferred.

Professional Experience
The ideal candidate will have:
• 10+ years of experience in consumer lending, preferably in mortgage, HELOC, or home equity products.
• Proven success in P&L ownership and launching or scaling secured lending products.
• Deep knowledge of lending regulations and compliance across secured consumer credit.
• Experience digitizing manual lending processes, such as title verification and closing workflows.
• Strong experience managing third-party vendors and complex partner ecosystems.

Skill Set
• Strategic Thinking & Execution: Ability to set a bold vision and translate it into a scalable, operationally sound business model.
• Customer Obsession: Designs empathetic, data-driven solutions that simplify and enhance the customer experience.
• Leadership & Influence: Inspires and aligns cross-functional teams through clarity, purpose, and enthusiasm.
• Entrepreneurial Drive: Acts decisively and resourcefully in building new business capabilities from the ground up.
• Regulatory Acumen: Navigates complex compliance environments confidently and strategically.
• Analytical Rigor: Uses data-driven insights to guide performance optimization and continuous improvement.
• Resilience & Adaptability: Thrives amid ambiguity with a bias toward action, iteration, and progress.