General Manager - Germany

Location: Berlin or Hamburg

Freenow seeks a compelling and charismatic leader to oversee our German operations, serving as the critical bridge between global strategy and local execution. You will excel at managing relationships up and down the organization, ensuring central roadmaps align with German market realities while driving hyper-local growth.

Reporting directly to the Regional General Manager, the successful candidate will steward the Freenow business across Germany and Austria, serving as the primary architect of local market growth. In this role, you will collaboratively steer the P&L alongside regional and central leadership, combining strategic vision with hands-on operational oversight. As a charismatic champion for the Freenow brand, you will harmonize the needs of all customer segments while building the high-stakes regulatory and stakeholder relationships that define our local competitive advantage.

YOUR DAILY ADVENTURES WILL INCLUDE:

As a dynamic and charismatic leader, you will be the driving force behind our German operations. This isn't a role for a traditional manager; it’s for a strategic operator who can inspire a local growth team, negotiate with global functions, and execute with precision to propel Freenow’s market leadership.

• P&L Management & Commercial Acumen:

• Collaboratively steer the German and Austria P&L alongside regional leadership, proactively negotiating for the resources and investment needed to fuel local growth.

• Collaborate with the Marketplace Performance team to steer supply and demand, leveraging understanding of unit economics to optimise the dynamic marketplace.

• Be a strategic visionary, identifying and developing new revenue streams from concept to realisation. (Growth pillars such as Medical, Dispatch solutions)

• Operational Excellence & Growth:

• Champion the "Local Growth Team" model, inspiring a high-performing team to out-execute competitors through hyper-local market insights and operational agility.

• Masterfully navigate the matrix, acting as the chief advocate for Germany/Austria to ensure central Product and Tech roadmaps are tailored to local supply and demand nuances.

• Cultivate high-stakes external relationships with regulators, government bodies, and driver associations to secure a favorable operating environment and long-term market stability.

• Be the charismatic face of Freenow in the region, engaging the press and public stakeholders to build brand trust and a localized competitive advantage.

• Bridge global strategy with local street-smarts, translating high-level vision into tactical wins that balance marketplace efficiency with local customer needs.

TO BE SUCCESSFUL IN THIS ROLE:

We're looking for a leader who thrives in a fast-paced, dynamic environment and possesses a unique blend of strategic thinking, operational savvy, and a keen sales instinct.

•

• Proven experience leading senior teams with P&L ownership.

• Confident and engaging presence with strong social and interpersonal skills, comfortable communicating with drivers, politicians, and commercial partners.

• Analytical mindset focused on continuous improvement, leveraging technology (including AI) for operational excellence.

• Strong affinity for and extensive experience in sales, marketing, and commercial negotiations, with a track record of driving business growth.

• Self-motivated and comfortable navigating ambiguity and uncertainty in scaling a technology marketplace.

• Deep understanding of technology-driven marketplaces.

• Extensive network within German market segments preferred.

• Fluent in German and English

BENEFITS & PERKS IN A NUTSHELL:

• Hybrid working models

•
LinkedIn Learning

• Sabbatical & special leave policies

•
WeRoad partnership

• Birthday, 24th + 31st December off

•
Short term EU work policy

• Mobility budget for FREE NOW App

• Health Insurance

• Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.

ABOUT US:

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?