General Manager

Job Title: General Manager
Reports To: Regional Director
Employment Type: Full-Time, Regular
Department: Administrative
Location:1573 Tilco Dr, Suite 6, Frederick, MD 21704

Position Summary:
The General Manager (Center) at Service Experts is a strategic, high-impact leadership role accountable for driving revenue, market growth, and profitability across HVAC, Plumbing, and Electrical services. This leader will oversee sales operations, lead the execution of sales strategies, and ensure alignment with business objectives while upholding the highest standards of compliance, ethics, and financial stewardship.

Key Responsibilities:

• Lead the development and execution of sales strategies that drive top-line growth and sustainable profitability across service lines.

• Own center sales performance, including revenue forecasting, pipeline health, pricing execution, margin protection, and cost of sales.

• Set and manage performance targets, KPIs, to drive accountability and optimize sales productivity.

• Analyze P&L statements, margin trends, and operational data to influence pricing models and ensure financial discipline.

• Develop and implement programs to increase average ticket size, service bundling, close rates, and lead conversion.

• Foster a high-performance, ethical sales culture through effective coaching, development, and field support.

• Partner with field operations, finance, and marketing to ensure alignment on customer experience, labor costing, and marketing ROI.

• Promote CRM adoption, accurate sales pipeline tracking, and data-driven decision-making across all levels of the team.

• Monitor and address sales-related compliance risks, ensuring adherence to internal policies, regulatory requirements, and ethical sales practices.

• Manage the investigation and resolution of ethical complaints, customer escalations, sales misconduct, or employees’ complaints in coordination with HR, Legal, and Compliance.

• Prepare and review compliance reports related to sales practices and ensure corrective actions are implemented when necessary.

• Support talent acquisition, onboarding, and retention of high-performing sales professionals across the region.

Qualifications:

• Bachelor’s degree in Business, Finance, Marketing, or a related field; MBA strongly preferred.

• 7–10+ years of progressive sales leadership experience in HVAC, home services, or a consumer-focused field services industry.

• Proven success managing sales operations with full accountability for revenue, margins, and P&L performance.

• Advanced financial acumen, with experience in sales forecasting, pricing strategies, cost modeling, and budget management.

• Strong understanding of compliance frameworks, ethical standards, and complaint resolution processes in a regulated or customer-sensitive environment.

• Excellent leadership skills, with the ability to inspire, develop, and retain talent in high-growth, performance-driven settings.

• Proficiency with CRM platforms (e.g., Service Titan), sales performance dashboards, and business intelligence tools.

• Strategic, analytical, and operationally focused with strong executive communication skills.

What Do We Offer You as a Service Experts Employee?
Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs. Following is a summary of the many benefits that could be available to you as a Service Experts valued employee.

• Competitive Pay, including incentive opportunities for many positions

• Paid Time Off and Company Holiday Pay

• Medical /Dental /Vision Insurance programs

• 401(k) Retirement Savings Plan with company matching contributions

• Life Insurance, for you and options you can elect for your family

• Short-term and Long-term disability insurance options, that protects you and your family if you are unable to work

• Supplemental benefit programs such as: Legal advice, pet insurance, health advocacy programs

• World Class Training opportunities through our Experts University

• Career Development opportunities

Why Join Us?
Service Experts is a national leader in HVAC, Plumbing, and Electrical services, known for innovation, customer focus, and operational excellence. As General Manager of Sales, you will help shape our sales culture, expand market share, and ensure ethical, profitable growth across our Centers. This is a career-defining opportunity for a dynamic leader ready to make a lasting impact.

Service Experts Heating & Air Conditioning is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Service Experts.

Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation, please email [email protected]