Gamification Lead

We are TBC — a technology-driven company powered by a courageous and purposeful team that creates customer-tailored services, products, and opportunities.

Through innovation and technology, we fulfill our mission and make people’s lives easier.

We’re here to support your growth and success — just believe in yourself.

We are looking for a Gamification Lead who will help us transform everyday banking into an interactive experience. This role will design and implement creative gamification mechanics, personalized missions, and engaging challenges that motivate customers to interact more with our products and services.

If you enjoy turning data and customer insights into engaging experiences, this role is for you.

What you will do

• Design and develop gamification mechanics to make banking more engaging for customers
• Create personalized missions, challenges, and reward mechanics to drive customer engagement and product usage
• Work closely with segment teams, product teams, and analytics teams to design targeted engagement initiatives
• Use customer data and behavioral insights to identify opportunities for gamified engagement
• Launch and optimize campaigns and engagement mechanics aimed at increasing acquisition, activity, and retention
• Continuously test new ideas and experiment with innovative engagement approaches

What makes this role exciting

• Opportunity to shape the future of gamified banking experiences
• Work at the intersection of data, customer behavior, and product innovation
• Be part of a team building next-generation loyalty and engagement initiatives

• Experience in campaign management, segment management, CRM, growth marketing, or product engagement
• Experience in areas where gamification or engagement mechanics were used (gaming, loyalty programs, marketing, digital products, etc.)
• Strong analytical mindset with the ability to identify patterns in customer behavior and translate them into actionable initiatives
• Ability to work in a fast-paced environment and manage multiple initiatives
• Proactive attitude and creative thinking
• Strong communication and collaboration skills

TBC processes the personal data of the candidate in order to determine the suitability of the candidate for the vacancy, in accordance with the requirements of the Law of Georgia on Personal Data Protection. Information about the candidate may also be processed to determine the suitability of the candidate for future vacancies. Information about the candidate is stored for a maximum of 3 years. In case you do not want further data processing, want to change or delete data, please follow the link and contact us through the communication channels located at the same link https://tbcbank.ge/en/privacy-policy

TBC shares its information with companies included in the TBC Bank Group PLC. Subsidiary companies also ensure personal data processing in accordance with the law. If you do not wish to share your data with TBC Group companies, please contact us at the same link https://tbcbank.ge/en/privacy-policy

TBC conducts the selection process of candidates in compliance with the requirements of the Law on the Elimination of All Forms of Discrimination and the principles of equal treatment of persons and eliminates discrimination against persons on any grounds.

If you see signs of discriminatory treatment, contact us: 032 2 27 27 27 *1998;

We will contact you only those who will pass the first stage of selection and will be granted candidate status.