Full-Stack Marketing Manager - 097

Position: Full-Stack Marketing Manager

Salary: PHP 80,000 - PHP 120,000/month

Working Hours & Conditions: Aligned with New Zealand hours; full-time (remote)

Holidays: NZ Holidays

ABOUT THE COMPANY:

The company is a premium property developer based in Tauranga, specializing in high-quality, sustainable residential communities across the Bay of Plenty. With over a decade of expertise, the company manages the full development lifecycle—from land acquisition and architectural design to construction and sales.

Known for integrity and innovation, they deliver "move-in ready" turnkey homes characterized by modern aesthetics, premium finishes, and functional urban design. Their portfolio includes successful subdivisions and boutique terraced housing in sought-after locations like Matua and Ohauiti, focused on creating long-term value for homeowners and the local community.

OVERVIEW:

The company is seeking a highly capable Full-Stack Marketing Manager to drive lead generation, brand growth, and campaign performance across multiple residential property developments in New Zealand.

This is a hands-on role combining strategy, digital advertising, CRM/funnel management, and creative execution, including the ability to produce small graphic design tasks using Adobe Illustrator.

The role will also play a key part in managing the launch of our new website, coordinating with designers and developers, and ensuring alignment with marketing objectives.

RESPONSIBILITIES:

• Marketing Strategy & Campaign Planning:
• Develop and execute monthly & quarterly marketing plans
• Plan campaigns for new property launches & sales phases
• Define target audiences (FHBs, Investors, Downsizers)
• Monitor competitors & market positioning
• Manage marketing budgets

• Digital Advertising Management:
• Create, manage, and optimise Meta Ads (Facebook / Instagram)
• Manage Google Ads (Search / Display)
• Run retargeting campaigns
• Conduct A/B testing (creatives & copy)
• Monitor CPL, CTR, and conversions
• Improve campaign ROI

• Lead Funnel & CRM Management:
• Manage HubSpot CRM (pipelines, tagging, automation, scoring)
• Manage Mailchimp/email campaigns
• Optimise landing pages & lead capture flows
• Maintain database quality

• Content & Brand Management:
• Plan and schedule social media content
• Coordinate marketing assets (renders, brochures, ads creatives, emails)
• Ensure brand consistency
• Collaborate with designers/video editors when required

• Graphic Design (Light Production):
• Edit/update marketing materials using Adobe Illustrator
• Create simple graphics (social posts, ads creatives, flyers, icons)
• Perform quick brand updates without outsourcing delays

• Website Project Management (Critical):
• Manage launch of new the company's Developments website
• Coordinate with designers, developers, and SEO specialists
• Ensure marketing alignment & conversion optimisation
• Oversee ongoing updates post-launch

• Analytics & Reporting:
• Prepare weekly & monthly performance reports
• Track leads, CPL, traffic, conversions
• Provide improvement recommendations
• Identify & resolve performance gaps

Requirements:
QUALIFICATIONS:

• Essential:
• Proven digital marketing experience
• Strong Meta Ads & Google Ads knowledge
• CRM/funnel experience (HubSpot preferred)
• Email marketing (Mailchimp or similar)
• Adobe Illustrator proficiency
• Strong English communication
• Analytical/data-driven mindset
• Experience managing websites/projects

• Tools:
• HubSpot
• Mailchimp
• Meta Ads Manager
• Google Ads
• Adobe Illustrator
• Website CMS (WordPress or similar)
• Canva (optional)

PREFERRED SKILLS (nice to have):

• Property / real estate marketing experience
• Landing page optimisation
• Copywriting ability
• SEO understanding
• Canva / Adobe Creative Suite familiarity
• Video editing basics (bonus)

Performance KPIs (Examples):

• Cost per lead (CPL)
• Leads generated per month
• Landing page conversion rates
• Ad CTR & ROAS
• Email open/click rates
• Website conversion performance