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Fruit and Veg Category Specialist

SyscoGB

London, , United Kingdom permanent

Posted: February 12, 2026

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Quick Summary

Play a pivotal role in bolstering fruit and vegetable sales across the North West of England and North Wales, possessing expertise in the UK market and a drive to exceed targets.

Job Description

Fruit & Veg Category Specialist

Location: Central London - Eastside

Competitive salary + Attractive Bonus Scheme + Company Car or Car allowance

Join the Leading Force in Food Wholesaling!

Are you passionate about fresh produce and possess an in-depth knowledge of fruits and vegetables in the UK market? Do you have a flair for sales and a drive to exceed targets? If so, we have an exciting opportunity for you!

As a Fresh Produce Specialist, you will play a pivotal role in bolstering our fruit and vegetable sales across the North West of England and North Wales. Your expertise in this sector will be invaluable in assisting our sales teams to both attract new customers and enhance our services to existing clients.

What you’ll be doing:

• Work alongside sales teams to drive fruit and vegetable sales.
• Engage with new and existing clients to understand their needs and offer tailored solutions.
• Utilize your extensive knowledge of the UK fruit and vegetable market to advise and guide customers.
• Meet and exceed sales targets, contributing to the growth of our business.
• Employ your experience with CRM systems to manage customer interactions effectively.
• Demonstrate excellent communication skills and a strong commercial acumen.

What we’re looking for:

• Proven experience in fruit and vegetable sales would be preferred.
• Strong knowledge of the UK fruit and vegetable market would be an advantage.
• Experience working with CRM systems.
• Exceptional communication skills and the ability to work collaboratively.
• A proactive approach to sales and customer relations

At Brakes everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Brakes and we recognise that Brakes can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you. 

Brakes

Built on a passion for food and feeding the nation, we are the UK’s largest foodservice supplier. Every day Brakes deliver the highest quality fresh and frozen food and ingredients from our nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. Our customers depend on us, and our 8,000-strong workforce is dedicated and proud to be part of this vital provision. And we’re growing!  

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