FREELANCE Senior Social & Digital Analyst - Global Communications Agency

Are you passionate about leveraging digital data to uncover meaningful insights? We are seeking a Senior Social & Digital Analyst to join True Global Intelligence (TGI), our global research & analytics team. In this role, you'll collaborate with Fortune 500 clients, transforming complex social and digital analytics into strategic recommendations that drive business results.

We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running. We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age.

The team

Within TRUE Global Intelligence (TGI), we are passionate about using research, data and information to uncover insights that are critical to understanding people, sectors, the media, businesses and markets. Our clients not only look to us to help provide them with business-critical answers for today, but to use this knowledge to innovate and plan for the future.

The role

You’ll be responsible for managing the end-to-end execution of projects while cultivating strong relationships with clients and cross-functional internal teams. You’ll gather, analyse, and interpret data from various digital and social media platforms to provide actionable insights that drive our clients' strategies. This role will require a strong analytical mindset, a passion for social media, and the ability to translate numbers into compelling narratives for both internal and client-facing purposes.

Day to day responsibilities include:

• Data Collection and Analysis

• Monitor and analyse performance metrics across social platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) o Track campaign performance, engagement trends, and audience behaviour to uncover actionable insights

• Develop and maintain dashboards to track KPIs in real time

• Escalate issues that impact the timeline, budget, or data quality in a timely manner to Directors on the account

• Reporting and Insights

• Deliver detailed reports on campaign performance, including ROI analysis and audience sentiment

• Present insights and recommendations to clients and internal teams to inform strategy o Stay updated on emerging trends, platform algorithm changes, and competitive benchmarks

• Strategic Contributions

• Collaborate with creative, content, and strategy teams to translate the data into impactful recommendations

• Identify growth opportunities by analysing market trends and audience data

• Recommend tools, technologies, or methodologies to improve analytics capabilities

About 80% of your time will be spent on billable work, and the remaining 20% spent on new business and agency initiatives.

About you

• At least 3 years of experience in marketing analytics or comms social analytics, with knowledge of earned, and owned media measurement approaches; paid media analytics a nice to have!

• Able to build strong working relationships with clients, team members and stakeholders. Previous experience in a client-service capacity is preferred.

• Excellent Project Management skills; capable of setting priorities, meeting deadlines, and managing projects.

• Strong expertise of social media platforms (LinkedIn, Instagram, YouTube, Facebook, TikTok) – from sourcing data, understanding algorithms to using native analytics.

• Hands-on expertise using Sprinklr (Marketing and Social modules), social listening tools like TalkWalker, NewsWhip, Tubular or Brandwatch, audience tools like Audiense or StatSocial and influencer tools like Tagger.

• Experience with influencer identification, vetting and monitoring.

• Strong skills in MS Excel, MS PowerPoint and/or Google Sheets, Google Slides.

• Proven analytical and deductive reasoning skills; able to translate findings into actionable insights.

• Strong written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiage. Great at presenting findings to a diverse audience.

• Comfortable with asking good questions to get to the heart of issues quickly and act decisively while seeing the “bigger picture”.

• Not required, but as a bonus: Experience using paid media tools, web analytics tools (Google Analytics, Adobe) or audience research tools like GlobalWebIndex.

If you have experience in the above we’d love to hear from you!

A few things we think you’ll love:

• A friendly and inclusive team with a global reach

• Opportunities to work across multi-market campaigns and collaborate across our Omnicom network

• A clear pathway for growth, development and leadership

• Global mobility and secondment opportunities

• Flexible hybrid working with a culture that truly values work-life balance

• Amazing Culture Club perks – from rooftop yoga to in-house massages

• Comprehensive wellbeing and benefits package (including BUPA, generous parental leave, gym membership, fertility & menopause support)

• Generous holidays, including birthday leave, Christmas closure and sabbaticals

We will always treat your data in the strictest confidence. For further information our Data & Privacy policy is located on our website.

Apologies in advance but due to the high volume of applications we receive we aren't always able to respond to every application individually.

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