Freelance Seasonal Avatar & Campaign Art Direction Lead

Role Overview

We’re seeking a senior freelance Creative Director / Associate Creative Director to lead the Seasonal stream of a large-scale avatar and AI-driven campaign initiative for a performance-wear retailer.

This individual will serve as the final creative authority on Seasonal avatars and campaign visual direction, partnering closely with an existing Creative Lead who maintains historical account context and client continuity.

The role reports into the Account Creative Director and oversees a cross-functional AI creative team responsible for avatar development, visual research, and generative production.

The ideal candidate blends:

•
Brand systems thinking

•
Character and persona development expertise

•
Strong AI generation fluency

•
Structured creative leadership

This person must be both conceptual and operational — able to define the vision and step into AI workflows hands-on when necessary.

Qualifications & Leadership Profile:
•
Experience leading distributed creative teams

•
Strong documentation and briefing skills

•
Clear decision-making authority

•
High tolerance for iteration without creative drift

•
Systems thinker with strong attention to visual consistency

•
Ability to operate strategically while remaining execution-aware

Core Responsibilities:
Brand Translation & Creative Alignment

•
Lead creative alignment sessions and define guardrails for tone, styling, realism, and visual consistency

•
Translate client brand direction into a clear, executable art direction system

•
Ensure strong alignment between brand standards and Seasonal outputs

•
Act as the bridge between client expectations and internal AI/creative execution

•
Maintain cohesion across avatar development, environments, styling, and final assets

Experience with fashion, performance-wear, or ecommerce brands is strongly preferred.

Avatar Persona Development

•
Own the Seasonal avatar vision end-to-end

•
Define persona frameworks and character systems

•
Ensure identity integrity across angles, lighting, styling, and expressions

•
Establish guardrails for realism, diversity, athletic positioning, and brand tone

•
Sign off on avatar direction before scaled production

AI-Driven Creative Development

•
Strong working knowledge of AI image generation workflows

•
Experience with Weavy, Krea, or comparable generative platforms preferred

•
Oversee and refine:

•
Prompt architecture setup

•
Prompt refinement and troubleshooting

•
Scalable generation systems for avatar consistency

•
Guide internal AI creatives on best practices

•
Step in hands-on when stabilization or troubleshooting is required

•
Maintain awareness of downstream retouching and QC workflows to reduce inefficiencies

Campaign Art Direction Oversight

•
Define the Seasonal campaign’s overarching visual system

•
Oversee environment direction, wardrobe styling, composition, and lighting logic

•
Ensure avatars integrate cohesively across campaign touchpoints

•
Guide asset selection and maintain cohesion across ~175 assets

•
Maintain visual sophistication while protecting scalability

Team Leadership & Creative Operations

Direct oversight of:

•
Creative Lead (AI workflow implementation)

•
AI Lead (avatar execution)

•
Creative team (moodboards, visual research, prompting)

Responsibilities include:

•
Clear, structured feedback loops

•
Establishing review checkpoints and quality benchmarks

•
Maintaining iteration discipline

•
Protecting brand fidelity under tight quarterly timelines

•
Driving efficiency without compromising quality

Client-Facing Partnership

•
Participate in client-facing reviews as needed

•
Present creative rationale with clarity and authority

•
Translate client feedback into structured internal direction

•
Maintain composure and clarity during high-visibility iteration cycles

Success Metrics:
This role will be evaluated on:

•
Reduced iteration cycles

•
Strong brand fidelity across Seasonal assets

•
Fast prompt stabilization and system uniformity

•
Clear and consistent avatar identity

•
Increased client confidence in the Seasonal stream

•
Scalable creative output without quality degradation