Freelance - Director, Experience Strategy

RAPP Dallas is looking for a Freelance - Director, Experience Strategy to join our award-winning Experience Strategy team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The Director of Experience Strategy role will provide senior-level strategic leadership across client-facing CRM initiatives and internal transformation efforts. This role is responsible for advancing high-level business objectives, shaping experience-led CRM programs, and serving as a senior strategic partner to clients and internal leadership. This role requires strong presence, strategic judgment, and the ability to operate across disciplines to guide complex initiatives, as well as oversight of high-quality day-to-day execution by the team they lead.

YOUR RESPONSIBILITIES:

• Lead experience strategy across priority CRM initiatives, with a focus on lifecycle planning, customer value, and long-term program design

• Provide strategic leadership and guidance to the Experience Strategy team, ensuring continuity and quality across BAU workstreams.

• Act as a senior, client-facing strategic representative, providing thought leadership and trusted counsel to executive stakeholders

• Partner closely with strategy leadership, account teams, data, technology and creative partners to guide multi-disciplinary CRM programs

• Translate business goals into experience-led CRM frameworks, roadmaps, and strategic narratives

• Guide internal and client teams through ambiguity, aligning stakeholders around shared objectives and strategic direction

• Identify opportunities for CRM transformation, including measurement frameworks and experience optimization

• Ensure strategic rigor, clarity and consistency across workstreams while leveraging existing BAU execution support

• Upload and model customer-centric thinking across all strategic recommendations and decisions

REQUIRED SKILLS:

• Bachelor's Degree

• Minimum 8 years in CRM and/or lifecycle-based experience strategy within complex or regulated environments (preferred)

• Ability to advise and build credibility with senior client and internal stakeholders

• Strong systems thinking, connecting customer experience, data, technology and business outcomes

• Proven ability to mentor senior strategists and uphold quality across ongoing workstreams

• Excellent strategic communication and storytelling skills for executive audiences

• Comfort operating in ambiguity while guiding teams toward clarity and alignment

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $95/hr. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.