Freelance Community & Social Coordinator (Part-Time)

Overview

At Brooklinen, we believe in creating a home that feels like you — comfortable, personal, and a little lived in. That idea shapes the products we make and the way we show up for our customers, our community, and each other as a team.

Our social channels are often where people experience the brand most directly. The tone, responsiveness, and everyday interactions there shape how Brooklinen is felt by the people who follow and shop with us. This role helps ensure those moments feel welcoming, genuine, and true to who we are.

We’re looking for a Freelance Community & Social Coordinator to support the day-to-day rhythm of Brooklinen’s social channels. This person will help keep our content organized, our community conversations thoughtful, and our social presence closely connected to the people who engage with our brand every day.

If you enjoy the mix of organization, creativity, and cultural awareness that keeps social media feeling alive, this role sits right at the center of it.

Engagement Details

• Part-time freelance role

• Approximately 15 hours per week

• Initial 3-month engagement, with the potential to extend based on business needs

• Remote, with occasional collaboration with the Brooklinen social and brand teams

What You’ll Do

Support our organic social channels

• Maintain and update content calendars across Instagram, TikTok, and Pinterest

• Schedule posts and ensure content is tailored appropriately for each platform

• Help keep the behind-the-scenes workflow organized so the team can move quickly

Help care for our community

• Monitor comments and conversations across Brooklinen’s social channels

• Respond where appropriate and route customer questions to our CX team when needed

• Help ensure Brooklinen shows up online in a way that feels warm, natural, and human

Spot moments worth joining

• Source user-generated content that reflects how people actually live with our products

• Keep an eye out for product mentions, cultural moments, and conversations where Brooklinen can participate naturally

• Flag creator or partnership opportunities and coordinate with PR when relevant

Support reporting and insights

• Assist with weekly reporting and performance tracking across channels

• Help surface insights about what content resonates with our community

What We’re Looking For

• 1–2 years of experience supporting social media or digital content for a brand

• Familiarity with Instagram, TikTok, and Pinterest

• Strong organizational skills and attention to detail

• An intuitive sense for how brands should participate in online conversations

• Curiosity about what people respond to culturally and creatively

• Someone who enjoys both the operational and creative sides of social media

• A collaborative, easygoing teammate who’s comfortable jumping in where needed

Nice to Have

• Experience working with a DTC brand or within the home/interiors space

• Experience sourcing or working with user-generated content

• A personal interest in interiors, home, or the small details that make a space feel lived in

About Brooklinen

Brooklinen was founded in 2014 with a simple belief: that comfort brings happiness. Today, we’re one of the largest soft goods brands in the U.S., designing products for the way people actually live at home, with a focus on elevated quality and accessible pricing.

Our assortment, from sheets and towels to thoughtful additions for the modern bedroom, has earned more than 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more.

As we continue to grow, we’re doing so thoughtfully and with intention, creating a place where people care deeply about their craft, their teammates, and the homes our products become part of.

#LI-Hybrid #LI-MK