Franchise Lead, CVRM

Introduction to role Are you ready to lead the charge in launching a groundbreaking new asset in the cardiovascular, renal, and metabolic portfolio? As the Franchise Lead for CVRM, you'll own the end-to-end launch strategy and commercial execution, building market presence, accelerating adoption, and maximizing revenue and market share. This role combines strategic planning with go-to-market execution, orchestrating cross-functional teams to deliver a high-impact launch. You'll set an ambitious vision, challenge the status quo, and make bold, data-driven decisions to accelerate access, adoption, and competitive advantage. Join us in cultivating a courageous, high-performance culture focused on patient impact, revenue, and market share. Accountabilities Launch Readiness Governance: Establish and chair cross-functional launch governance with clear stage gates and decision rights. Integrated Launch Plan: Build a comprehensive launch plan covering evidence dissemination, access milestones, supply, and more. Market Development & Disease Education: Shape the market through unbranded disease education and stakeholder engagement. Go-to-Market Model Design: Define the winning GTM architecture linked to segment economics and care pathway dynamics. Segmentation, Targeting & Territory Design: Optimize territory models to maximize share and ROI. Evidence-to-Value Translation: Partner with Medical Affairs and Market Access to convert evidence into value messages. Access, Pricing & HEOR Collaboration: Co-develop pricing strategy and support HTA submissions. Promotional Strategy & Compliance: Lead omnichannel promotional strategy within promotional codes. Field Readiness & Enablement: Deliver role-based training and implement tools for objection handling. KOL, Society, and Advocacy Engagement: Map and engage KOLs and patient groups. Post-Launch Optimization & Lifecycle: Run test–learn–scale cycles on messaging and channels. Analytics & Performance Management: Define KPIs/OKRs and lead performance reviews. Supply, Distribution & Patient Support: Coordinate demand planning and adherence support. Essential Skills/Experience - 7–10+ years in pharma commercial roles with 3+ years leading pharmaceutical launches (preferably CVRM) and cross-functional launch governance. - Demonstrated GTM model design and market development experience, strong partnership with Medical Affairs, Market Access and cross functional team. - Proven people leadership, decisive execution, and executive communication; proficiency with CRM, marketing automation, BI, and secondary data. Desirable Skills/Experience - Track record launching outcome driven. global/regional launch experience. - Omnichannel and field force effectiveness expertise; formal training in coaching, and change leadership. AstraZeneca is driven by the solutions we bring to the healthcare ecosystem. We are on a journey to bring life-saving medicines to patients worldwide. Our agile and entrepreneurial team of visionaries is trusted to innovate and experiment, supported to learn fast from failures and move on. We thrive on the pace and energy of our work, constantly thinking big to answer new challenges. Our work is truly meaningful as we actively contribute to bending the global mortality curve. Join us in shaping the future of BioPharmaceuticals. Where can I find out more? Our social media, Follow AstraZeneca on LinkedIn Follow AstraZeneca on Facebook Follow AstraZeneca on Instagram Ready to make an impact? Apply now to join our team! Date Posted 19-ม.ค.-2026 Closing Date 27-ก.พ.-2026 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.