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Franchise Account Director

Vacasa

United States | Remote (United States) Remote permanent

Posted: March 20, 2026

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Quick Summary

Franchise Account Director is responsible for leading the relationship with international clients and managing their property portfolio.

Job Description

About the Company
We’re a vacation rental company where great people create exceptional experiences. From our humble beginnings with a simple idea, we've grown into a trusted industry leader delivering genuine hospitality to every guest. What sets us apart isn't just our advanced technology or high property standards, but our culture of doing things the right way, building trust, and supporting each other as a team. When you join Casago, you're not just taking a job—you're becoming part of a company that values your contributions, invests in your growth, and gives you the opportunity to make a real impact on the homeowners and guests we serve every day.

About This Job

The Franchise Account Director manages the relationship between Casago's corporate brand and small to mid-size franchise owners, driving revenue growth, brand consistency, and operational compliance. This role acts as a strategic partner and trusted advisor to franchisees, focusing on performance optimization, marketing execution, and relationship management to ensure profitability and sustainable growth across their portfolio. The Franchise Account Director serves as the primary corporate liaison, providing hands-on support for franchise development, lead generation strategy, and operational excellence.

Essential Job Functions

• Client Strategy & Team Leadership

• Serve as the primary point of contact for assigned portfolios of 4-8 and manage a team of Account Managers each managing 15-20 franchisees.

• Lead and develop a high performing team of Account Managers.

• Lead franchise onboarding, discovery sessions, and strategic planning processes aligned to individual franchise growth objectives

• Build trust and foster collaborative partnerships with franchise owners and their management teams

• Act as a trusted advisor, providing clear direction, recommendations, and operational guidance

• Navigate complex conversations around performance expectations, operational challenges, and growth opportunities both internally and externally

• Conduct quarterly business reviews to assess franchise health, review key performance indicators, and set strategic priorities

• Coordinate with internal resources across operations, marketing, technology, and finance teams to support franchisee success

• Revenue Growth & Business Development

• Develop and execute strategies to increase franchisee revenue through property acquisition, occupancy optimization, and rate management

• Drive cross-sell and upsell opportunities for Casago solutions including premium services, technology upgrades, marketing packages, and owner acquisition programs

• Manage revenue forecasts and growth projections for assigned franchise portfolio

• Identify expansion opportunities within existing franchise footprints and recommend market entry strategies

• Support franchise contract renewals, working closely with legal and finance teams to structure favorable termsAdvise on market trends, competitive positioning, and pricing strategies to maximize franchisee profitability

• Performance Management & Compliance

• Monitor key performance metrics including occupancy rates, average daily rate (ADR), revenue per available rental (RevPAR), guest satisfaction scores, and owner satisfaction

• Provide clear, actionable performance reporting that translates complex data into strategic insights and recommendations

• Identify performance risks early and implement corrective action plans to address underperformance

• Enforce Casago brand standards, operational protocols, and quality assurance requirements across franchise operations

• Ensure contractual compliance with franchise agreements, including fee structures, reporting requirements, and performance benchmarks

• Conduct property audits and operational reviews to verify adherence to Casago standards and identify improvement opportunities

• Communicate results clearly and confidently to franchisee stakeholders through regular reporting cadences and business reviews

• Operational Excellence & Problem Resolution

• Advise franchisees on operational optimizations including staffing models, housekeeping operations, maintenance protocols, and guest services

• Support technology adoption and system transitions, including property management software implementations and integration projects

• Connect franchisees with corporate resources, training programs, and best practice sharing forums

• Conduct field visits to franchise locations to assess operations, meet with local teams, and strengthen relationshipsAdvocate for franchisee needs internally and champion improvements to corporate support systems and processes

Skills + Qualifications

• Required

• 4+ years of enterprise account management or business development

• Bachelor's degree in Business, Marketing, Hospitality Management, or related field, or equivalent work experience

• Proven track record of exceptional leadership and ability to drive accountability, build relationships, influence and communication skills.

• Demonstrated ability to advise on Property Management and build relationships with franchise ownership groups

• Strong financial acumen with experience analyzing P&L statements, ROI calculations, and business performance metrics

• Exceptional presentation and communication skills with ability to influence decision-makers at all organizational levels

• Valid driver's license and ability to travel up to 25% (domestic travel primarily)

• Ability to lift up to 25 pounds for occasional property tours and event participation

• Preferred

• Experience in hospitality, vacation rental, property management, or franchise industries

• Knowledge of vacation rental management systems (e.g., Streamline, Guesty, Wheelhouse, Pricelabs, etc.) and distribution platforms (e.g., Airbnb, VRBO, Booking.com)

• Experience with contract negotiations and legal agreement review

Workplace Environment + Expectations

• This position in 100% remote. Ability to work from home and resides in one of the followings states: AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY

Physical Demands

• Ability to move freely (standing, stooping, walking, bending, pushing, pulling, and repetitive hand/finger motions) and lift up to a maximum of twenty-five (25) pounds without assistance.

Compensation

• $105000 - $135000 / year. Actual pay will vary based on a candidate's skill, experience, education and/or location.

• More benefits and company perks information below.

Workplace Environment + Expectations

• Fully remote work environment with reliable internet connection.

• Reliable transportation required.

• Typically a Monday - Friday workweek with expectations to be flexible to support the needs of the business.

• Travel nationally up to 25% of the time.

Benefits + Perks

• Health/dental/vision insurance based on hours worked

• Employer Sponsored & Voluntary Supplemental Benefits based on hours worked

• 401K retirement savings plan with immediate 100% company match on the first 4% you contribute

• Health & Dependent Care Flexible Spending Accounts based on hours worked

• Paid Flex Time Off / Vacation & Sick Time

• Employee Assistance Program (EAP)

• Employee Discounts

• Please visit our careers page to review our full benefits offerings

Casago is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate against applicants based upon race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or other classes protected by applicable law. Veterans are encouraged. Casago is committed to maintaining a safe and productive work environment. Possession, use, or being under the influence of alcohol or illegal drugs in the workplace is prohibited.

Some positions may require that you drive a personal vehicle and/or company vehicle for work purposes. Employees who are required to drive a personal vehicle must have reliable transportation, a valid driver’s license, and be at least 18 years of age. Employees who are required to drive a company vehicle must have a valid driver’s license, be at least 21 years of age, and have been a licensed driver for no less than 3 years.

An offer of employment for this role will be contingent upon the successful completion of a background check and / or an OFAC screening, country dependent.

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