Fractional Product Growth Consultant

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

This is an engagement through Upwork’s Contingent Workforce (CW) Team. Our Contingiant Workforce Team is a global group of professionals that support Upwork’s business. Our CW team members are located all over the world.

We are seeking a Fractional Product Growth Consultant who is a hands-on growth operator with deep experience driving measurable impact within product experiences. This individual understands how to build, scale, and optimize growth in a marketplace environment by improving user journeys across acquisition, activation, and conversion.

This engagement is ideal for someone who has mastered product-led growth and experimentation, and can confidently own strategy and execution end-to-end. You will focus on identifying opportunities within the product funnel, designing and running experiments, and partnering cross-functionally to ship improvements that drive meaningful business outcomes.

In this role, you will take the lead in improving product funnel performance, unlocking new growth opportunities, and driving efficient, scalable demand through product and user experience improvements. You will bring a strong point of view on growth strategy and apply a rigorous, experiment-driven approach to continuously improve outcomes.

Work / Project Scope

• Own and drive product-led growth strategy, with accountability for improving acquisition, activation, conversion, and revenue performance

• Bring a strong, informed point of view on product growth strategy, grounded in data, experimentation, and marketplace dynamics

• Identify, prioritize, and execute high-impact growth opportunities within the product experience (e.g., onboarding, matching, pricing, user flows)

• Analyze product funnel performance end-to-end and implement optimizations to improve conversion rates and efficiency

• Design, run, and scale in-product experiments (A/B tests, feature changes, UX improvements) to drive measurable impact

• Partner closely with Product, Engineering, Design, Marketing, and Analytics to rapidly test and ship growth initiatives

• Develop and refine segmentation, targeting, and user journey strategies to improve demand quality and user engagement

Must Haves (Required Skills)

• Deep expertise in product-led growth, growth product management, or experimentation, with a track record of driving measurable impact

• Experience working in or consulting for a two-sided marketplace, with strong understanding of demand-side dynamics

• Strong understanding of product funnels, user behavior, and conversion optimization within digital products

• Proven ability to design and scale experiment-driven growth programs within product environments

• Hands-on analytical skills and experience using data to inform decisions (e.g., SQL, product analytics tools, dashboards)

• Ability to operate independently as a hands-on operator, while collaborating effectively with cross-functional partners

Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Additionally, to the extent permitted under applicable law, a criminal background check may be required as a condition of engagement.

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