Founding Product Marketing Manager

About Us:

Gushwork.ai builds AI agents to help SMBs around the world grow their businesses by automating their inbound marketing workflows. We are currently focussed on 2 industries: Manufacturing & Home Services and plan to eventually expand to other categories. We have raised $10M+ and are backed by Lightspeed, SIG, Beenext, and B Capital. We are one of the fastest growing AI companies globally and are putting together a team with world-class talent.

More about the role below - if you feel it’s a fit, we are excited to meet you!

The Mission::
• Small businesses don’t have time for jargon. They want results, fast.
• Your job is to make them instantly get what our AI agents can do for them — and feel like they’re missing out if they don’t start today.
• You’ll own the story, positioning, and go-to-market motion for new products and launches — defining how Gushwork is understood, adopted, and loved by SMBs everywhere.

What You’ll Do::
• Positioning & Narrative
• Build a category around AI-powered inbound growth, not “AI tools.”
• Develop our messaging and positioning frameworks, ensuring they are clear, compelling, and differentiated.
• Ensure consistency of narrative across all touchpoints (website, pricing, decks, emails, content).

Launches & Go-to-Market
• Partner with Product and Growth to design and lead the go-to-market for new AI agents, features, and pricing models.
• Be responsible for launch strategy end-to-end — messaging, creative, collateral, campaigns, landing pages, and internal training.
• Post-launch, monitor and iterate aggressively; optimize adoption, retention, and feedback loops.

Sales & Funnel Enablement
• Develop sales enablement tools - one-pagers, battlecards, demo scripts, objection handling playbooks, case studies.
• Create and maintain messaging systems so SDRs, AEs, marketing, and campaigns are fully aligned.
• Work with RevOps / Growth to A/B test messaging, pricing, and website copy; analyze funnel performance and iterate.

Market Insight & Research
• Become deeply attuned to SMB psychology: how they evaluate, buy, trust, and adopt software.
• Conduct competitive analysis, agency-alternatives research, win/loss studies, and trend scans to discover whitespace.
• Translate customer interviews, churn data, and usage signals into sharper positioning and messaging.

You’ll Thrive Here If::
• Required / Must-Have
• 3–6+ years of experience in B2B SaaS / tech, ideally with SMB-focused or hybrid business models.
• Proven ability to turn “what it does” into “why it matters” in messaging.
• Experience with analytics, A/B testing, cohort analysis, funnel optimization.
• Deep understanding of SaaS buying cycles.
• Strong curiosity, data-driven mindset, and ability to work in ambiguity.
• Excellent written & verbal communication skills; storytelling chops.
• Creative taste — you can sense when copy or design “clicks”
• Strong cross-functional influence and collaboration skills.

Preferred / Nice-to-Have
• Experience in AI / automation / marketing tech
• Domain familiarity with industrial, manufacturing, distribution sectors.
• Prior experience doing launches end-to-end in a growth phase.
• Experience with marketing analytics tools, experimentation platforms.

Level, Scope & Growth Path::
• This is a senior individual contributor role with high ownership and leverage.
• You will not start with direct reports, but over time may build and lead a small PMM team.
• You’ll operate within a strong GTM ecosystem — collaborating with marketers, sales, product/engineering.
• You’ll have visibility, influence, and opportunity to shape company-wide strategy, branding, and messaging direction.

What You’ll Get::
• Competitive base salary + performance-based bonus
• Meaningful equity — you’ll be an early partner in our growth.
• Access to all the tools, software, and resources (analytics, content, experiments, design, etc.)
• Budget for professional development — courses, books, conferences.
• Health benefits, flexible time off, wellness programs.
• A fast-moving, high-autonomy environment where your voice is heard.

What Success Looks Like::
• Every page and pricing model makes people instantly understand and want the product.
• Each new AI agent launches drives revenue, not awareness.
• Gushwork develops a recognizable, confident voice across all channels.
• You turn internal product updates into external movements.

Why This Role Matters::
• We’re building a category around AI-driven inbound growth for SMBs, and you’ll be the one defining it. You’ll craft the voice, shape the brand, and make sure every launch — from pricing to product feels electric, not generic.
• This is a founding PMM role, not a functional hire. Your work will directly shape how thousands of small businesses discover and trust Gushwork.